Content and Paid Media Specialist

Essential Duties and Responsibilities: Other duties as assigned. • Capture and edit video content, including repurposing long-form footage into short-form clips for digital use • Manage the setup, launch, and day-to-day performance monitoring of paid ad campaigns on Meta, Google, and LinkedIn, while learning and applying best practices to improve results • Track and analyze campaign performance data to identify trends, improve creative, and support data-driven decisions • Stay in regular contact with platform reps to explore new features, tools, and performance insights • Manage and grow company's YouTube channel, including content creation, performance reporting, and ongoing channel maintenance • Interview internal team members and produce short-form videos like testimonials, spotlights, and story-driven content • Support the planning and execution of multi-channel campaigns for Sales, Recruiting, and Melton Logistics • Maintain and organize creative assets, content libraries, and shared folders • Stay up to date on platform updates, advertising trends, and performance benchmarks to support campaign growth • Collaborate with team members and stakeholders to ensure content and campaigns align with business goals and brand voice • Adapt creative assets to meet platform specs and ensure quality control across all paid channels • Manage company's novelties program by designing branded products, maintaining vendor relationships, receiving quotes, implementing feedback, and ordering. • Capture and create media for company functions such as Monthly Celebrations, Driver Appreciation, monthly and annual celebrations, and other company events. Education and/or Experience: A degree in marketing, communications, digital media, or related field preferred. Special Skills: • Strong video production skills (filming, editing, exporting, distribution) and content creation abilities • Foundational understanding of digital advertising and campaign strategy • Ability to manage multiple projects, meet deadlines, and adapt to shifting priorities • Collaborative, confident, and comfortable working cross-functionally with other departments • Growth mindset with an interest in expanding skills in marketing strategy and analytics • Regular onsite job attendance is required to facilitate effective media project management.