Job DetailsJob Location: Watson Furniture Group - Poulsbo, WAPosition Type: Full TimeSalary Range: $75,000.00 - $95,000.00 Salary/yearWelcome. We’re glad you’re here. And we’re not just saying that. We’re glad we’re here too. We are proud of this company and take great pleasure in introducing you to the Watson difference.
We are builders. For more than 60 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA.
We're looking for a Content & Brand Manager who can translate strategy, products, and customer insights into compelling stories that move people to action. This role serves as a steward of the Watson brand and is responsible for helping shape how we communicate with customers, dealers, architects, designers, and the broader market. You'll partner closely with the Director of Marketing, Art Director, Product teams, and business leaders to develop messaging, launch plans, campaigns, and content that support business growth and strengthen our brand.
You are equal parts storyteller, strategist, and editor. You understand how to turn complex information into clear, engaging messaging and know when to leverage AI tools — and when human judgment, creativity, and brand stewardship matter most.
If you enjoy finding the story behind the product and helping others understand why it matters, we'd love to meet you.
Welcome to The Orchard
This role is based primarily on-site at The Orchard, our breathtaking Pacific Northwest workplace in Poulsbo, Washington.
Following initial onboarding, this role is expected to work on-site four days per week.
The Orchard is where our products are designed, built, photographed, tested, launched, and improved. The best stories come from being close to the work, the people, and the products themselves.
Being on-site matters in this role. Great content requires context, collaboration, and curiosity.
What You'll Do
Content Strategy & Planning
Develop and manage content strategies aligned with company and division objectives
Build content calendars and editorial plans across multiple channels
Identify opportunities to engage customers throughout their journey
Ensure content supports business priorities and customer needs
Product Launch & Go-to-Market Support
Develop product launch briefs and messaging frameworks
Translate technical product information into customer-focused messaging
Partner with product, sales, and marketing teams to support launch readiness
Help ensure consistent and compelling communication during new product introductions
Brand Storytelling & Messaging
Maintain and evolve Watson's brand voice and messaging standards
Develop campaign narratives and customer-facing stories
Create content that reinforces Watson's positioning and values
Ensure consistency across customer touchpoints and communication channels
Thought Leadership & Brand Building
Help shape Watson's voice within the commercial furniture and workplace industries
Develop content that highlights design thinking, workplace trends, innovation, craftsmanship, and company expertise
Partner with leaders across the organization to turn ideas, perspectives, and expertise into compelling content
Support long-term brand awareness and market positioning through strategic storytelling
Sales Enablement
Develop sales collateral, presentations, case studies, and customer success stories
Support sales teams with messaging frameworks and content resources
Partner with business leaders to create tools that help communicate value effectively
Creative Collaboration
Develop creative briefs and content requirements
Partner closely with the Art Director and design team to bring stories and campaigns to life
Review content and creative assets for consistency, quality, and brand alignment
AI & Content Innovation
Utilize AI tools responsibly to improve content development workflows
Develop prompts, frameworks, and processes that enhance efficiency without sacrificing quality
Help Watson stay current with emerging content and communication technologies
QualificationsWhat You'll Need to Know
3–7 years of experience in content marketing, brand marketing, communications, journalism, public relations, or a related field
Exceptional writing, editing, and storytelling abilities
Experience creating content across multiple audiences and channels
Ability to translate complex topics into clear, customer-focused messaging
Strong project management and organizational skills
Understanding of how to effectively balance AI-generated content with human creativity, judgment, and brand stewardship
Preferred
B2B marketing experience
Experience supporting product launches
Experience developing sales enablement materials
Experience within manufacturing, industrial, architectural, design, or technical industries
Experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, Jasper, Grammarly, or similar AI-powered platforms
Who You Are
Someone who loves finding and telling great stories
Someone who can think strategically while still executing at a high level
Someone who is curious, observant, and always asking thoughtful questions
Someone who can take complex information and make it simple and compelling
Someone who understands that great content is equal parts creativity and discipline
Someone who values collaboration and enjoys working across teams
Someone who appreciates the difference between creating content and building a brand
Application Process
As part of your application, please submit 2–3 examples of work that best demonstrate your writing and storytelling abilities.
Examples may include:
Product launch announcements
Press releases
Case studies
Blog articles
Email campaigns
Sales enablement materials
AI-assisted content development
Other customer-facing content examples
Candidates selected to move forward in the interview process should expect to complete an on-site content exercise. The exercise is designed to assess writing ability, strategic thinking, content development skills, and how candidates approach translating information into clear, compelling messaging.
We're not looking for perfection. We're looking to understand how you think, how you write, and how you approach the craft of communication.
Wage and Compensation
This role is expected to fall in the range of $75,000–$95,000 annually depending on experience, skillset, and overall fit.
Essential Attributes of Watson Employees
Insane curiosity
Excited and enthusiastic about your work
Embrace and exhibit our values
Our Culture
Monthly BBQ
Espresso Bar
Annual Bravo Night
Onsite gym and showers
Campus walking trail
Fun, challenging, and engaging culture
Pride and satisfaction of manufacturing tangible products
Our Benefits
Competitive wages
401(k) plan with matching contribution
Profit sharing program
Extensive healthcare plans
Why Watson?
Everything we do is rooted in thoughtful design and a deep respect for how things are made. We believe the best brands are built the same way as the best products; intentionally, authentically, and with attention to detail.
At Watson, marketing isn't about creating noise. It's about telling meaningful stories, helping customers understand value, and reflecting the quality of the work happening every day throughout our company.
If you're excited about helping shape the voice of a brand with a strong history and an ambitious future, we'd love to hear from you.
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