Develop a deep understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer through data.Creating company newsletters, eblasts and ads.Social media postings and design (Instagram, Facebook, LinkedIn) Researching and implementing SEO & SEM.Analyze and track website traffic, set goals to increase traffic.Capture and edit creative photos and videos of products and business operations. Required Skills Travel between both businesses may be required to meet with department managers or for marketing work involving photo/video shoots or product design. This position requires a well-organized individual that is self-motivated and takes charge, is dependable and responsible, enjoys new opportunities and challenges, enjoys working with and developing people, deals with criticism calmly and effectively, is careful about detail and is thorough in completing tasks as assigned and on time, is flexible and open to change. While performing the duties of this job, the employee is frequently required to reach with hands and arms; and talk or hear.
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