The Content and Creative Lead will play a critical role in shaping the content strategy. This role ensures every creative solution is strategically aligned with business objectives, delivers a consistent GE Health Care brand experience, and produces measurable business impact. The role requires the ability to translate complex healthcare solutions into clear, compelling, audience-specific content that aligns with GE Health Care’s brand voice, business objectives, and compliance requirements. Guide content architecture across the customer journey—from awareness through advocacy. Foster a culture of experimentation, curiosity, and innovation.Qualifications6-8+ years of experience in creative leadership, content development or integrated marketing.Demonstrated experience leading enterprise-level creative campaigns.Exceptional storytelling, messaging, and creative direction skills.Strong understanding of digital marketing, branding, customer experience, and campaign development.Excellent presentation and executive communication skills.Ability to influence without direct authority across matrixed organizations.Preferred Experience Experience in healthcare, medical technology, pharmaceutical, or life sciences industries.Experience working within an internal creative agency or integrated marketing organization.Familiarity with Adobe Creative Cloud, Workfront, Digital Asset Management (DAM) platforms, and collaborative creative workflows.Knowledge of healthcare regulatory and compliance requirements.We will not sponsor individuals for employment visas, now or in the future, for this job opening.For U.S. based positions only, the pay range for this position is $76,000.00-$ Annual.It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case.The specific compensation offered…
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