Content & Growth Marketing Specialist

Growth Assistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.The OpportunityWe're hiring a Content & Growth Marketing Specialist for an e-commerce fit-technology software company that helps apparel brands improve fit, reduce returns, and convert more shoppers. You'll own the day-to-day execution of organic social and content marketing, with Linked In as the main channel — turning founder ideas, blog posts, customer wins, and sales insights into sharp, on-brand posts, carousels, and simple graphics that build trust with apparel and e-commerce leaders and generate qualified interest and demo requests. This is a performance-driven marketing role, not a content production role: success is measured by whether content earns attention from the target audience and turns it into traffic, leads, and qualified sales conversations.What Your Day-to-Day Will Look LikeLinked In Content Ownership: Own the Linked In content calendar and publishing workflow for the company page, and support the founder's Linked In content.Content Repurposing: Turn blogs, customer wins, case studies, sales insights, and product messaging into engaging posts, carousels, short summaries, and downloadable assets.Target Account Engagement: Engage daily with target accounts, apparel executives, and e-commerce leaders through thoughtful, relevant engagement rather than volume-based commenting, using Linked In Sales Navigator and Expandi to support it.Creative Production: Create on-brand graphics, carousels, quote cards, stat graphics, and simple video edits in Canva or Figma, using AI tools such as ChatGPT or Gemini to speed up drafting while keeping content specific and on-brand.Performance Tracking & Reporting: Track impressions, engagement, follower growth, clicks, website traffic, leads, and MQLs, and deliver a weekly performance report and a simple content dashboard.Hypothesis-Driven Testing: Develop and test hypotheses about why content performed or under performed, flag underperformance early, and recommend corrective actions that inform future content.Daily Alignment: Send an agenda before each daily meeting covering what was posted, how it performed, what's working or not and why, and the proposed next step.Supporting Channels: Manage supporting content on Meta (Facebook and Instagram), support email campaigns and newsletters in Hub Spot, and help with basic blog SEO, lead magnets, and landing page copy that drive demo requests.What You BringPerformance Thinking: The ability to look at results, explain why a post did or didn't perform, and clearly communicate what you'd change — proactively, without being asked.B2B Linked In Experience: Hands‑on experience running Linked In content for a B2B brand, ideally including founder‑led content and target‑account engagement.Analytics & Reporting: Comfort tracking social and content metrics through to leads and MQLs, and building clear weekly reports and dashboards.Writing & Repurposing: Strong writing and the ability to turn long‑form content into sharp, on‑brand posts and carousels for apparel and e‑commerce leaders.Design Tools: Working skills in Canva or Figma for graphics, carousels, and simple video edits.AI Fluency: Experience using AI tools such as ChatGPT or Gemini to speed up drafting and iteration.Schedule: Full‑time availability, 8 am–5 pm with EST/CST overlap preferred.Bonus Points…