Content Lead

In our experience, contracting out the strategy of content is what makes it generic. This role sits inside the growth function and will likely report into the Growth Lead.What you'll doSet the editorial and creative strategy across SEO content, social (Linked In, X, Instagram, etc. ), paid ad creative, and sales enablement.Generate content with AI as the default production engine . You generate written, image, and video content with AI tools every day — and you have a real point of view on how to keep AI output from looking and sounding like AI output.Hands‑on with modern generation tooling: LLMs for copy, image models, and AI video tools for ad creative and short‑form. You can tell good output from bad and fix it.A creative eye for visuals — you can direct, select, and refine image and video creative even if you're not a trained designer.2+ years owning content for a B2B services or agency business (or an equivalent body of work you can show).Understands SEO fundamentals (intent, on-page, internal linking, topical authority, AI-overview formatting).Comfortable with design and editing tools (Canva / Figma / Cap Cut or similar) to finish what AI starts.Success looks like (first 90 days)A daily content publishing cadence.A measurable lift in inbound (search + social).A library of proof-driven sales assets sales actively uses.A clear point of view from you on which content bets are working and which to kill.Hard requirementsPortfolio of published work we can read.Strong opinions on what good B2B content looks like in 2026 (we'll ask).Can self‑direct — you'll get strategic input, not daily art direction.Nice to haveOn-camera comfort for short clips.Past experience writing for founders, operators, or specialty SMB.Familiarity with Google Search Console, analytics tools, and AI-visibility tracking tools.LogisticsRemote-friendly.Likely reports to the Growth Lead once that role is filled.#J-18808-Ljbffr