May 11, 2024

Content Manager

SASSO Baton Rouge, Louisiana

The Content Manager creates marketing strategies to engage customers, promote products/services, and accomplish client goals with brand-forward content on a variety of platforms. The Content Manager is expected to own the copywriting across all channels of agency and client messaging, including drafting and revising existing copy and developing new copy as needed. As part of a full-service marketing agency, the Content Manager is expected to work collaboratively in a team setting as well as individually to meet deadlines and produce high-quality work. Continuing education is also key to Content Manager position to stay on top of advertising copy processes and trends, marketing industry changes, content funnel tactics, copywriting and blogging processes, and more for SASSO and our clients. • Knowledge of SEO best practices and the ability to write creative copy that includes effective keyword placement • Email marketing experience • Blog content planning and implementation • Experience with web content updates using CMS platforms • Knowledge of Google Analytics and other reporting software for websites, email campaigns, and social media to assess performance • Advanced grammar, punctuation, proofreading skills, and editing skills • Strong knowledge of Microsoft Office platforms • Knowledge of Adobe Suite, including Photoshop, InDesign, Illustrator, and Premiere Pro (strongly preferred) • Strong strategic, analytical, creative, organizational, and personal skills • Commitment to working in a team-based environment • Ability to work under tight timelines while maintaining attention to detail • A positive and proactive attitude, with the ability to use initiative • Resilience, to enable you to deal with problems and constructive criticism • Technologically savvy and up-to-date in all of the latest trends in your area of expertise • Committed to continuing education in your field of expertise • Ability to travel, if/when necessary • Ability to present and articulate work internally and in client pitches • Agency experience preferred

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