Content Marketer

About Full Spectrum Marketing We are driven by honing a craft and delivering work that is worthy of the win – first for our clients, and ultimately for ourselves. You understand how each piece connects to a broader marketing funnel and are motivated by metrics, outcomes, and continuous improvement.A multi-channel approach: You are comfortable creating and adapting content for a variety of platforms and formats, from blog posts and email newsletters to social media and AI-powered search experiences. You understand that where and how content is distributed matters as much as the content itself.A strategic understanding of SEO and AI visibility: You are knowledgeable about search engine optimization best practices and understand how to optimize content for both traditional search and emerging AI-driven search tools. Develop and execute content marketing strategies aligned with client goals, including blog articles, email campaigns, social media content, landing pages, and more.Optimize content for search visibility and AI discovery, applying on-page SEO best practices and staying current on how generative AI tools surface and recommend content.Plan and manage email marketing campaigns from concept through deployment, including copywriting, segmentation guidance, and performance analysis.Research industry trends and audience insights to inform content planning that resonates with target audiences and supports client objectives.Monitor and report on content performance metrics—such as traffic, open rates, engagement, and conversions—using data to refine ongoing content strategy.Collaborate with graphic designers, web developers, and digital specialists to ensure content and creative are aligned across all deliverables.Participate in client-facing meetings by presenting content strategies, reporting on results, and gathering input to inform future work.