Content Marketing Manager

### Role Summary

The Content Marketing Manager develops high‑quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing & Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance‑driven narratives.

### Key Responsibilities

**Content Development & Execution**

* Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials.
* Repurpose core messages into modular assets optimized for channels and audiences.
* Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership.

**Campaign & Product Marketing Support**

* Partner with product marketing managers to execute content components of approved marketing plans.
* Produce launch and campaign assets on time and to specification.
* Incorporate stakeholder feedback under guidance from content leadership.
* Write content designed to drive engagement, conversion, and pipeline impact.

**Channel & Performance Optimization**

* Collaborate with digital marketing to optimize content for performance.
* Support testing, iteration, and refinement based on performance insights.
* Apply content best practices and identify opportunities for scalability and efficiency.

### Core Skills & Expertise

* Strong understanding of messaging frameworks, positioning, and differentiation.
* Excellent writing and editing skills across the customer journey.
* Experience developing marketing collateral, video scripts, web pages, social copy, lead‑gen assets, and email.
* Understanding of digital platforms, audience targeting, SEO, and content performance measurement.
* Creative storyteller with a clear, audience‑focused writing style.

### Experience & Education

**Required**

* 5–7 years of experience in content marketing, content strategy, or a related role.
* Proven track record of creating impactful marketing content.
* Experience managing or contributing to editorial calendars.
* Bachelor’s degree in communications, journalism, marketing, business, or a related field.

**Preferred**

* Medical device, healthcare, or B2B technology writing experience.
* Experience with CMS platforms.

### Technical & Soft Skills

* Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite).
* Ability to align content strategy with business objectives.
* Analytical mindset with the ability to assess content performance.
* Strong collaboration, organization, and time‑management skills.
* Ability to communicate complex information clearly and effectively.

### Additional Requirements

* Ability to work independently while collaborating cross‑functionally.
* Adaptability in a fast‑paced environment with changing priorities.
* Up to 5% travel.
* Adherence to company quality and safety standards.

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