Content & Marketing Manager

The RoleThe Content & Marketing Manager is responsible for developing, managing, and reporting on both in‑house and client marketing and content campaigns. The role involves working closely with internal teams as well as with clients, and will need someone who can easily and enthusiastically jump between strategy and delivery. They will include campaigns that will roll out across our owned media channels including TV and digital media and content sponsor ships, as well as digital and content campaigns in external digital, media, and client‑owned channels. In addition you will support growth marketing campaigns for our own business which focus on audience and subscriber growth, and sales of events and digital products.The person will work across all digital channels, including social media and paid advertising, display, content marketing and other growth marketing tactics. It may also include involvement in above‑the‑line campaigns.The Responsibilities Include…Helping put together all sorts of strategies: content strategy, digital marketing strategy, go‑to‑market strategy, social strategy… for both our clients as well as our own business unitsWorking with the commercial team to formulate and present strategies and proposals to clients in response to marketing and media briefsManage all elements of marketing campaign delivery: project timelines and critical paths, working with internal teams for content development, briefing and managing external freelancers and partner agencies involved in campaigns, tracking and optimising of campaign performance, reporting and insightsWorking with clients throughout the delivery of campaigns, including holding regular work‑in‑progress meetingsComing up with creative ideas for campaign content which relate to the brief or strategy, as well as unique ways to get results from the campaign and outperform expectationsBe up to date with best practice and changes in the media and marketing landscape, including trends and opportunities, industry/competitor platforms and the way they are approaching content, storytelling and corporate content partnerships in new and interesting waysWrite engaging marketing copy that stands out from the crowd, with a keen nose for what makes great content and the ability to find angles that will grab reader interestWork with internal teams including creative and video production, editorial, digital, and commercialWe Need Someone Who…Loves all areas of marketing and is keen to constantly learn new concepts and skills, push themselves, and get insanely good results from campaignsIs exceptionally organised and can manage the many moving parts of a campaign, making sure everything is tracked and documented in spreadsheets or platformsIs a phenomenal communicator, both with clients and internal teams, to make sure things run smoothly and teams are all on the same pageKnows their way around marketing strategy – you can talk the talk (and walk the walk obviously) about funnels and customer journeys, demand gen and lead qualifying, content pillars and amplification, and the ins and outs of paid social, SEO and SEMHas a background in tech and/or B2B marketing – not essential but will be looked upon favourablyIs obsessed with finding new ways of solving problems, comes up with unique and out‑of‑the‑box approaches to getting results, and just loves to get shit doneHas a good head on them, works well with other people (we’re a small business after all…) and doesn’t have a problem with wearing many hats and helping out teammates when needed#J-18808-Ljbffr