The Diving Content Marketing Manager drives content marketing strategies and execution to support agreedupon brand and business goals. The manager ensures all programs align with business unit and marketing objectives and support Johnson Outdoors' content marketing maturity. Ensures content marketing and organic social initiatives are fully integrated and KPIs and measurement approaches are aligned with Digital Analytics team. Influencer Program Management: Partners with Manager to develop the influencer strategy and manages program execution. • Strong working knowledge of social media marketing on multiple social platforms.
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