Content Marketing Manager

Today, our enterprise dealer management system—Excede—is used by hundreds of dealerships across the United States and Canada to improve their operational efficiency and drive performance across all areas of their business. We believe every employee’s skills, experience and perspective are of value in driving our company forward! * Works with Director of Marketing Communications and agencies to create a digital brand communications strategy and content plan, including blogging, social media, sponsored content, web content and digital ad messaging * Develops and produces high-quality, informative, and interesting content, including thought leadership editorial, contributed articles, press releases, blog posts, videos, presentations and other related materials for websites, blogs, social media channels, industry publications and other third-party channels * Develops content strategies to support current products, product and service launches, programs, promotions and brands * Ensures implementation of marketing strategies in line with goals for products or services * Conceptualizes and collaborates on sales enablement content including presentations, collateral copy, product and service descriptions, product comparisons and other sales tools * Organizes and maintains a schedule of deliverables and ensure all deadlines are met. Develops ideas for compelling content that adhere to required branding and style guidelines * Responsible for managing and updating website content * Manages company newsletter scheduling, content and distribution * Plans and implements publicity initiatives, campaigns, and content calendars to support marketing strategies and programs * Engages with industry thought-leaders to build long-standing relationships and identify opportunities with content contribution, share-ability, and link-building * Analyzes online statistics and helps identify the best practice to optimize online marketing performance * Designs methodologies used to analyze content consumption data and to define content needs * Routinely monitor competitive landscape along with industry trends to identify editorial opportunities * Excellent written and verbal communication skills; strong copywriting and content creation skills * Short-form writing experience: Promotional emails, blog posts, social * Long-form writing experience: White Papers, ebooks, Research * Experience developing new strategies and managing content for digital marketing and social media channels * Advanced knowledge of tools utilized to create deliverable content as well as Content Management and Content Distribution Systems * Excellent computer skills; proficient in Microsoft Office Suite, particularly Excel and PowerPoint * Advanced knowledge of Industry Best Practices and Trends * Confident presentation skills and attention to detail * Leadership skills, emotional intelligence, integrity, fairness and business acumen * Excellent client relations skills * Ability to work in high pressure situations