We start with the customer and work backwards in everything we do, including advertising. A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. You will be responsible for building and optimizing a content framework to drive consideration and adoption of ads via partnerships with creators, agencies, and other external partners, as well as directly owning content development for our most visible strategic events. Preferred Qualifications • 3+ years experience in content marketing, including content development for strategic events • Experience testing new content marketing formats and reporting on results • Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions • Expertise in creator and/or partner marketing • Excellent communicator and storyteller with a passion for seeing small businesses succeed Amazon is a total compensation company.
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