Content Marketing & Member Experience

Market launch focus | Hybrid in Bryn Mawr, PA | Part-time or full-time

About Arborvitae

Arborvitae is building a modern platform for managing homeownership, renovation, and construction.

We bring projects, budgets, documents, home information, and collaboration into one thoughtful experience—helping homeowners stay organized, make better decisions, and care for their homes with greater confidence.

Arborvitae also helps homeowners work more effectively with the architects, designers, contractors, real estate professionals, and home-service providers involved in their homes.

As we welcome our first members, we are focused on creating a product and experience that feel polished, useful, and personal. We are looking for someone who can help bring that experience to life through trusted content, thoughtful onboarding, and high-touch engagement.

The Role

We’re hiring a Content Marketing & Member Experience Associate to help shape how people discover, understand, and experience Arborvitae.

You’ll create useful homeowner content, support early members, improve onboarding, and contribute to our website, launch communications, events, and brand storytelling. You’ll also help build thoughtful relationships with the professionals and firms that serve homeowners.

This role is ideal for someone who understands that early-stage marketing is not only about reach; it is also about earning trust, listening closely, and turning what we learn into better content and experiences.

This is not primarily a social media, performance marketing, or sales role. We’re looking for a strong writer and highly organized generalist who can combine content, research, personalized engagement, industry fluency, and good judgment.

What You’ll Do

Content Marketing & Education

Create clear, useful content for our website, product, and member communicationsDevelop guides, checklists, templates, articles, and educational resourcesMake complex homeownership and renovation topics feel practical and approachableWrite and refine website copy, onboarding materials, newsletters, invitations, and launch communicationsHelp establish an editorial voice that feels informed, thoughtful, and accessibleTurn recurring member questions into content that can help a broader audienceWebsite & Product Readiness

Help prepare and maintain Arborvitae’s public websiteCreate templates and examples for projects, budgets, maintenance, documentation, and home organizationBuild realistic demo homes, sample projects, and example data inside the platformImprove the product through clearer language, guidance, and examplesIdentify where better content or onboarding could make Arborvitae easier to understand and useMember Experience & Onboarding

Support onboarding sessions and help early members get established in the platformCreate personalized follow-ups, resource lists, guides, and other member touchpointsAnswer questions, gather feedback, and identify where members need additional supportHelp deliver a premium, service-backed experience—not simply access to softwareTranslate what we learn from members into stronger content, communications, and product experiencesProfessional Relationships & Research

Communicate comfortably with architects, designers, real estate professionals, property managers, contractors, and home-service providersOrganize useful information and resources from across the residential ecosystemSupport communications and follow-up with professional guests, contributors, and potential partnersResearch unfamiliar topics and translate complex material into clear, approachable contentEvaluate sources carefully and maintain a high standard of accuracyRecognize when members should be directed to a qualified professional or authoritative resourceEvents, Brand & Content Production

Support Arborvitae’s launch event and future educational and social programmingAssist with event concepts, invitations, guest experience, communications, logistics, and follow-upHelp coordinate relevant guests, speakers, contributors, businesses, and professional participantsContribute to launch communications, selective social content, and brand storytellingSupport video and photography projects by helping shape stories, organize participants, gather assets, and coordinate external creative partners. Photography, video production, and editing skills are not required, though familiarity with creative production is helpful.Plan how events can generate useful content for the website, newsletters, social channels, and future campaigns

What We’re Looking For

Excellent writing, editing, and communication skillsStrong editorial judgment, good taste, and close attention to detailAbility to make complex topics clear, useful, and approachableStrong organizational and project-management skills, with the resourcefulness to work independentlyComfort working across content, research, onboarding, events, and relationship-buildingAbility to communicate warmly and credibly with homeowners and residential professionalsAn understanding of high-touch marketing built through useful content, personalized outreach, thoughtful follow-up, and direct relationshipsComfort using AI tools to accelerate research and content creation while maintaining accuracy and judgment

Especially Relevant, but Not Required

Experience in one or more of these areas would be particularly helpful:

Property, Real Estate, or high-touch residential managementArchitecture, interior design, residential construction, renovation, or home servicesResidential real estate, brokerage, development, or client servicePremium hospitality, membership organizations, or luxury consumer brandsContent marketing, editorial, customer education, or lifecycle communicationsEvents, partnerships, experiential marketing, or creative productionA traditional content-marketing background is not required. Someone who has supported homeowners or high-end properties—or worked in architecture, design, real estate, construction, or home services—could also be a strong fit.

Role Structure & Growth

This role may be structured as part-time or full-time depending on experience, availability, and fit. Compensation will be determined based on experience, scope, and expected time commitment.

The role is hybrid, with flexible remote work and periodic in-person collaboration in Bryn Mawr for onboarding, content production, and events. As Arborvitae grows, the position may expand across content, brand, partnerships, programming, or member experience.