The Content Marketing Specialist will report to the Director of Marketing within the Division of Champlain College Online (CCO), and will create compelling content that helps build our brand, increases awareness of our academic program offerings, drives lead generation and engagement, creates and optimizes automated email communications, develops research-based longform content as well as advertising copy, and grows the web presence of Champlain College Online utilizing SEO best practices. This writer is responsible for maintaining, updating and reporting on a successful blog that contributes a significant amount of web traffic and conversions. • Experience with B2B and B2C digital marketing. Additional Information: The successful completion of a criminal background check is required as a condition of employment. The College seeks candidates who, through their work and life experiences, service to the community, teaching or research can contribute to the diversity, inclusivity and academic excellence of Champlain College.
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