Content Marketing Specialist II

About the position

Do you want to work for a global company that creates remarkable experiences through people, products, and food? If you want to be part of a rewarding People First culture that values relationships, trust, and taking the long view, then this is the place for you. Henny Penny was named the 2021 Dayton Business of the Year for many good reasons. Read on to learn more! The Content Marketing Specialist II guides and develops the content creation process for Henny Penny. Their primary duty is to research content and industry trends, develop content strategies, and create content in both print and digital media. They work closely with design and marketing teams to ensure that the content is engaging and consistent across all media platforms. Additionally, this role is responsible for defining and researching market segments and personas in order to create targeted content that resonates, educates, and creates a favorable brand impression of Henny Penny.

Responsibilities

Lead the content creation process from ideation through deliveryDevelop and execute content strategies that align to target audiences and business goalsOwn marketing segmentation, personas, and associated messaging frameworksResearch industry trends, competitor activity, and emerging topics to keep content fresh and relevantProduce engaging content across platforms — blogs, email, web, video, print, and social mediaWrite, edit, and proof high‑quality marketing copyEnsure SEO best practices are implemented across all digital contentAssist in developing paid ad messaging for PPC and industry advertisingManage content calendars and maintain consistency across all channelsCollaborate with internal experts and external partners to support timely project executionMonitor content performance analytics and prepare insight‑driven reportsSupport content for product launches and strategic initiativesContinually explore new content formats, tools, and technologiesDemonstrate company values and expected behaviors in all workPerform other duties as assignedRequirements

Bachelor’s degree in communications, marketing, journalism, or a related field with 3–5 years of experience in content marketing, copywriting, or digital content; MBA preferred.Experience with CMS platforms such as WordPress, Drupal, or JoomlaStrong writing, editing, and proofreading skillsProven ability to create content across digital and print platformsKnowledge of SEO and PPC strategy; experience writing ad copyStrong research skills and an understanding of industry/market trendsProficiency with MS Office and Google SuiteNice-to-haves

Experience in the foodservice or foodservice equipment industry is a plusFormal training in copywriting, storytelling, or content marketing (Google Ads, CMI University, etc.)Benefits

Competitive compensation based on experienceAnnual performance bonusESOP participation after one year (100% employee‑owned)Medical, dental, vision, 401(k) with company matchTuition reimbursement + unlimited LinkedIn LearningGenerous PTO + paid holidaysOnsite wellness clinic with no‑cost preventive care24/7 onsite fitness center supporting whole‑person wellnessA warm, collaborative, empowering culture