Content Marketing Specialist

As how audiences discover, consume, and engage with content continues to shift, we are focused on delivering high-impact, performance-driven marketing strategies that drive real business outcomes. This role is responsible for creating high-performing content across formats, with a strong emphasis on multi-channel distribution, and full-funnel engagement. Develop and execute a multi-channel, full-funnel content strategy aligned to business and revenue goals Drive content diversification across formats including video, short-form content, blogs, email, case studies, landing pages, and social Align content to key stages of the buyer journey (awareness → consideration → conversion) Improvement in conversion rates across campaigns and landing pages Expansion of organic traffic and search visibility (SEO + AI search presence) Increased content-driven contribution to revenue and sales enablement Proven ability to create and manage multi-format content, with a strong emphasis on video production and product knowledge Strong understanding of modern B2B marketing, customer journeys, and sales alignment Experience with SEO, analytics tools (Google Analytics, etc.