Content Marketing Specialist Job at Padilla in Minneapolis

Padilla’s Marketing and Growth team seeks a Content Marketing Specialist to help elevate the agency’s visibility, thought leadership and business growth through strategic storytelling and integrated content marketing.The role is responsible for developing and amplifying audience‑centric content across earned, owned and shared channels.The ideal candidate is highly organized, proactive and comfortable managing multiple priorities in a dynamic agency environment.The ideal candidate is a skilled writer, editor and content strategist who understands how to create compelling content that drives engagement, supports lead generation and contributes to business growth. Using performance insights, SEO best practices and audience engagement data, this Specialist will continuously refine and optimize content strategy and distribution.This position reports to the Director of Growth Marketing and will collaborate with cross‑functional teams to support executive visibility, social campaigns, digital performance and integrated marketing initiatives across the agency.This is an in‑house role on the Marketing and Growth team, not client‑facing.What You’ll Be DoingContent Strategy + DevelopmentDevelop, write and edit thought‑leadership content, including blogs, case studies, newsletters, award submissions and executive communicationsCollaborate with sector leads to leverage industry trends and identify timely content opportunitiesSupport content strategies that improve SEO, GEO and AI‑search discoverabilityRepurpose content across channels and formats to maximize reach and engagementSocial + Digital MarketingCreate and manage content for LinkedIn, Instagram and YouTubeDeploy and optimize email marketing campaigns and newslettersDevelop social copy, graphics and editorial calendars aligned with marketing prioritiesSupport website content updates, optimization and CMS maintenanceExecute and optimize paid social campaigns using analytics and platform best practicesMonitor content and campaign performance metrics to inform strategyPR + Brand VisibilitySupport agency public relations and earned media initiativesAmplify agency news, research and thought leadership across channelsCoordinate award submissions and speaking engagement materialsSupport integrated campaigns that strengthen brand awareness and share of voiceWhat We’re Looking For3 to 5 years of experience in content marketing, digital marketing, communications or a related fieldExceptional writing, editing and storytelling skillsStrong understanding of SEO, content optimization and digital content strategyExperience managing social media and email marketing campaignsFamiliarity with CRM platforms, CMS tools and CanvaAbility to manage multiple projects and priorities in a fast‑paced environmentStrong analytical and problem‑solving skills with attention to performance metricsCollaborative mindset with the ability to work independently and across teamsProficiency in Microsoft Office and marketing technology platformsBachelor’s degree or equivalent professional experienceUS salary range: $70,000 USD - $80,000 USD#J-18808-Ljbffr