Content Marketing Specialist Job at AMF Bakery Systems in Richmond

Seeking to know our customers' needs, we aim to build financial value for our shareholders while sharing success with others and winning together. Diversity of thought and the collaboration of various life experiences are what drive growth and innovation at AMF.Position SummaryThe Content Marketing Specialist creates engaging, high-quality content across AMF's family of brands and customer care services. The Content Marketing Specialist brings the global marketing strategy to life throughout the Americas, ensuring key markets are supported with relevant, performance-driven content.Key ResponsibilitiesContent Creation & StorytellingCreate and distribute engaging content across digital platforms inclusive of AMF products, services, teammate testimonials, and customer success storiesProduce and adapt content formats including:BlogsWhitepapers or downloadablesSocial mediaPaid campaign assetsVideos (shooting, editing, publishing)Sales presentationsRecruitment materialsLearn the business of our bakery customers and translate that knowledge into content that attracts similar customersBring creativity and experimentation to the team to launch digital content that differentiates AMF from competition and garners attention quicklyRepurpose, localize, and adapt core product content to support regional needs without duplicating efforts globallyParticipate in global content planning, idea sharing, and continuous improvement discussionsLead GenerationSupport the development and execution of online marketing campaigns to generate marketing-qualified leadsPartner with the Digital Marketing Manager to distribute content across digital channels and marketing automation platformsOptimize content for performance across channels, formats, and audiencesSales & Product Marketing SupportCollaborate with Product Marketing Managers to turn product positioning, value propositions, and go-to-market strategies into compelling content that supports the sales funnelSupport sales enablement with dynamic presentations, customer case studies, product brochures, and high-impact campaign materialsHelp ensure content consistency across all brands and customer touchpoints in alignment with AMF Brand GuidelinesHelp manage the sales portal and other digital tools to ensure accessible content to all sales managersMaintain organized content libraries, calendars, and asset workflowsEffectiveness & Continuous ImprovementTrack and report on basic content performance metrics for the Americas regionShare performance insights and learnings with global content peers to improve content effectiveness across regionsDrive continuous improvement efforts of content workflows and standardsQualificationsBachelor's degree in Marketing, Digital Marketing, Communications, Business or related fieldMinimum of 2+ years of experience in marketing or content creationClear written and verbal communication with strong proofreading skills and attention to detailHands on experience creating video content, social media campaigns, website and blog content, and email marketing campaignsStrong customer focus with competency managing competing priorities and expectationsCreative mindset with the ability to use tools such as Adobe Creative Suite, Canva, video editing software, or similarCurious, proactive, independent, and eager to learn in a B2B, technical environmentExcellent communication, storytelling, and stakeholder influence skillsBasic understanding of SEO and content performance metricsFamiliarity with digital marketing platforms (CMS, email marketing tools, social scheduling tools, marketing automation)Company OverviewBakeries around the world partner with AMF Bakery Systems for best-in-class unit equipment and complete system solutions that drive enduring success. We work alongside our customers to produce better food for families around the world while creating better lives for our teammates, families, customers, and communities. We develop fully integrated production lines for a wide range of baked goods including soft bread and buns, artisan bread and rolls, pizzas, flatbreads, cakes, pies, pastries, croissants, and more.