Content Marketing Specialist Job at AMF Bakery Systems Inc. in Richmond

Position SummaryThe Content Marketing Specialist creates engaging, high-quality content across AMF's family of brands and customer care services. This role brings creativity, curiosity, and strong execution skills to translate complex B2B solutions into compelling stories across digital channels throughout the Americas region that attract, engage, and convert the right bakery customers.Positioned within the global marketing organization and reporting to the VP, Global Marketing, the Content Marketing Specialist translates strategic inputs from product marketing and sales into compelling, consistent content, while coordinating with regional content peers to ensure alignment, reuse of core assets, and consistency of messaging across regions.This role works with a collaborative team of marketing professionals inclusive of regional marketing leaders, content marketing, creative services, and digital marketing to develop and execute multi-channel marketing campaigns and promotional initiatives. The Content Marketing Specialist brings the global marketing strategy to life throughout the Americas, ensuring key markets are supported with relevant, performance-driven content.Key ResponsibilitiesContent Creation & StorytellingCreate and distribute engaging content across digital platforms inclusive of AMF products, services, teammate testimonials, and customer success storiesProduce and adapt content formats including:BlogsWhitepapers or downloadablesSocial mediaPaid campaign assetsVideos (shooting, editing, publishing)Sales presentationsRecruitment materialsLearn the business of our bakery customers and translate that knowledge into content that attracts similar customersBring creativity and experimentation to the team to launch digital content that differentiates AMF from competition and garners attention quicklyRepurpose, localize, and adapt core product content to support regional needs without duplicating efforts globallyParticipate in global content planning, idea sharing, and continuous improvement discussionsLead GenerationSupport the development and execution of online marketing campaigns to generate marketing-qualified leadsPartner with the Digital Marketing Manager to distribute content across digital channels and marketing automation platformsOptimize content for performance across channels, formats, and audiencesSales & Product Marketing SupportCollaborate with Product Marketing Managers to turn product positioning, value propositions, and go-to-market strategies into compelling content that supports the sales funnelSupport sales enablement with dynamic presentations, customer case studies, product brochures, and high-impact campaign materialsHelp ensure content consistency across all brands and customer touchpoints in alignment with AMF Brand GuidelinesHelp manage the sales portal and other digital tools to ensure accessible content to all sales managersMaintain organized content libraries, calendars, and asset workflowsEffectiveness & Continuous ImprovementTrack and report on basic content performance metrics for the Americas regionShare performance insights and learnings with global content peers to improve content effectiveness across regionsDrive continuous improvement efforts of content workflows and standardsQualificationsBachelor's degree in Marketing, Digital Marketing, Communications, Business or related fieldMinimum of 2+ years of experience in marketing or content creationClear written and verbal communication with strong proofreading skills and attention to detailHands on experience creating video content, social media campaigns, website and blog content, and email marketing campaignsStrong customer focus with competency managing competing priorities and expectationsCreative mindset with the ability to use tools such as Adobe Creative Suite, Canva, video editing software, or similarCurious, proactive, independent, and eager to learn in a B2B, technical environmentExcellent communication, storytelling, and stakeholder influence skillsBasic understanding of SEO and content performance metricsFamiliarity with digital marketing platforms (CMS, email marketing tools, social scheduling tools, marketing automation)#J-18808-Ljbffr