Content Marketing Strategist

2-5 years of content marketing experience is preferred, but open to the right candidate if goals and talents align with the position. Content Development: • Keep our clients’ brand identities top-of-mind when building content and strategies to always convey consistent and accurate messaging • Write clear, persuasive, and original copy • Direct content development for email, social, and web initiatives • Review and edit content from various departments for grammar, brand consistency, audience segmentation, and accuracy • Work with media, accounts, and client teams to identify big ideas that will not just engage, but meet and exceed business objectives Email Marketing: • Lead strategy development, creation, and execution of email marketing campaigns, including messaging • Build workflow diagrams to clearly communicate campaign executions • Evaluate and track email campaigns to increase email marketing performance through data-driven analysis • Complete ongoing research into new email marketing best practices, including list management, engagement tactics, and automation Social Marketing: • Manage social accounts by implementing strategies and tactics that engage and retain audiences and help convert them into leads • Build and manage rich content/editorial calendars that attract qualified audiences • Ideate and develop campaigns that excite and empower our clients • Demonstrate proficiency in the tactical use of all social media platforms to best understand how to generate results • Conduct social listening and monitor conversations for unfiltered consumer feedback • Complete ongoing research into new social marketing tactics and platforms to drive successful social campaigns for our clients As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member.