Content & Paid Ads Marketing Specialist

Sharp Innovations, Inc. of Lancaster, PA is seeking a full-time Paid Ads & Content Specialist to work with our marketing team, leadership team, and our clients.
Our company is on annual record growth in terms of revenue, profits, charitable giving and impact towards our Higher Purpose Focus helping the under privileged youth. With over 25 years in business, we are on a path of exciting evolution as a firm and we are looking for talented people of high character who stand out to join our team of talented stars. The ideal candidate will be comfortable working directly with clients in a self-managed atmosphere and able to react to different challenges every day. We are ideally seeking a person who will be able to work full-time out of our Conestoga, PA office, however we also consider remote opportunities for the right fit. We pride ourselves in employing high-character team members that typically have stronger than average communication skills and are well-rounded team players that really thrive in our culture.
The successful candidate would be a highly motivated and talented paid ad specialist who is gifted and qualified in having the vision to strategize, budget, and implement successful paid media campaigns across multiple platforms. We are looking for a detail-oriented individual who can manage optimization of paid search campaigns that drive business performance for multiple websites in various industries.
We are looking for someone who has a love for content & marketing, improves client results, and is adaptable to the needs of the client and team. The successful candidate must be able to manage (and perform duties for) a wide range of assignments for digital marketing services that we are providing to clients (content marketing, blogging, social media marketing, etc).
The ideal candidate is someone who has experience with PPC/Paid Ad Management, content marketing, and SEO content strategy and writing for clients. You enjoy being in the mix of doing real client project work consistently as well as maximizing results for the company, solving problems, and staying sharp skill-wise through ongoing trial-and-error testing, research, and education.
Through strong compensation and benefits, unique monthly profit-sharing options, and commission potential, we seek someone of strong character that wants to walk into this exciting growth opportunity role with our company of over 25 years.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Key responsibilities may include:

PPC client campaign setup, management, and client consulting for various types of paid ad spending – Google and Bing, as well as paid social sites like Facebook, LinkedIn, Instagram, etc.
Perform monthly campaign activities for PPC campaigns, including bid management, budget allocation & recommendations, forecasting, performance monitoring, strategic planning & testing, and campaign expansion
Provide ongoing keyword reviews and optimizations, recommendations for campaign growth, enhancements, and other innovations for campaign success
Execute tests, collect & analyze data, identify trends and insights to achieve max ROI
Audit performance, tracking, pacing, settings and work with analysts and developers to ensure all landing pages, monitoring, and tagging are properly implemented
Prepare reports and meet with clients on a monthly basis to share metrics, optimizations, and insights
Stay up to date with the latest news and PPC trends, tools, and best practices with a desire to bring innovative thinking to evolve the department.
Perform SEO content writing, editing, proofreading, and distribution
Meeting with clients and qualifying inbound prospect leads for our sales team
Collaborate with the digital marketing team members to improve client results
Perform any needed tasks around doing organic SEO efforts for client websites

SKILLS AND QUALIFICATIONS
The ideal candidate will possess the following skills:

Strong knowledge and/or passion for growing existing abilities in paid ads and client traffic, referrals, and/or leads.
Strong knowledge and experience developing paid marketing strategy ideas / plans for businesses
Strong knowledge and experience in marketing small businesses
Passion and experience in marketing analytics and research to improve client results
Digital marketing experience preferred – SEO, PPC, content marketing, blogging, social media, e-mail marketing.
Ideally the candidate would have some experience with inbound marketing, e-mail marketing automation campaigns / CRM’s and marketing to sales funnel conversions.
Strong verbal communication skills and service oriented, people-person
Comfortable helping sales team with qualifying digital marketing leads interested in working with us (client facing)
Personable and able to adapt easily to new situations and environments
Comfortable working directly with clients and meeting with clients, as required
Self-starting and able to operate independently of direct supervision
3+ years of experience in paid ads management, and 5+ years in total business marketing experience.

COMPENSATION AND BENEFITS

Health and dental insurance
Short- & long-term disability insurance
SIMPLE (Savings Incentive Match Plan for Employees) IRA, upon eligibility
Generous vacation/holiday allowance
Participation in company bonus plan
Fun and flexible work environment

ABOUT SHARP INNOVATIONS, INC
Sharp Innovations is a leading website design and Internet marketing firm located in Lancaster, PA. We specialize in providing Web design, Web development and Internet marketing solutions to clients of all sizes. Since 1999, our team of creative and technology experts has offered Web-focused products and services that deliver results. Please visit us at www.sharpinnovations.com to learn more about our firm.
TO APPLY
To apply for the Paid Ads & Content Strategist position, please send us a copy of your resume, salary history (and/or hourly rate) and any relevant letters of reference. A cover letter explaining why this position may be a good fit for you is encouraged. Please forward resume and any other materials to: [email protected]
PLEASE NOTE

Candidate must be available for work a minimum of 40 hrs. per week.
We do not accept unsolicited resumes from agencies.
Due to the nature of this hire, a marketing test will likely be administered.
A background check is conducted on all new hires.
Due to the number of submissions we receive, we are unable to respond to every individual interested in our company. If we are interested in speaking with you about this position, we will contact you. We are good about closing the loop with candidates though, out of respect for everyone’s time.

Job Type: Full-time
Pay: $55,000.00 - $75,000.00 per year
Benefits:

401(k)
Dental insurance
Flexible schedule
Health insurance
Paid parental leave
Paid time off
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Experience:

Paid Advertising: 3 years (Required)
SEO Content Writing: 3 years (Required)

Work Location: Hybrid remote in Conestoga, PA 17516
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