Content Strategist (00154)

Posting Summary

Working Title
Content Strategist (00154)
Role Title
PR & Mktg Spec III
Role Code
29093-SW
FLSA
Exempt
Pay Band
04
Position Number
29000154
Agency
Brightpoint Community College
Division
Brightpoint Community College (Div)
Work Location
Chesterfield - 041
Hiring Range
$65,000 - $75,000
Emergency/Essential Personnel
No
EEO Category
2-Professionals
Full Time or Part Time
Full Time
Does this position have telework options? -Telework options are subject to change based on business needs-
Does this position have a bilingual or multilingual skill requirement or preference?
Work Schedule

Monday – Friday, 8:00am – 5:00pm; as needed

Sensitive Position
No
Job Description

**Brightpoint Community College** is a two-year public institution of higher education and is one of the largest of Virginia’s 23 community colleges. The college is located within the Greater Richmond metropolitan area. It serves students and the community at its two campuses, in Chester and Midlothian; online; and in locations throughout its service area. Brightpoint Community College’s mission is to provide quality educational opportunities that inspire student success and community vitality. It envisions a success story for every student.

**Brightpoint offers a robust benefits package**, including:

* **State of Virginia employee benefits**
* **Comprehensive health insurance** (medical, dental, and vision)
* **Virginia Retirement System (VRS) participation**
* **Generous annual leave and paid holidays**
* **Remote work flexibility**, depending on role and departmental needs
* **Professional development opportunities**
* **Continuous learning programs**
* **Access to wellness resources and employee assistance programs**

**Brightpoint Community College** invites applications for a **Content Strategist** in our Creative Services team to lead the planning, execution, and optimization of the college’s multi-channel digital presence.

Merging digital content creation, strategic marketing, and data analytics, this role elevates brand awareness; supports student recruitment and retention; and fosters a culture of student success by delivering engaging, accessible digital experiences across the college’s web and social media channels.

The Content Strategist serves as a key operational leader within Creative Services – directing digital workflows, producing high-impact campaigns, analyzing performance data, and mentoring student interns to integrate authentic student voices into college communications.

**Core Responsibilities
Creative Leadership & Content Creation**:

* Multi-Format Storytelling: Work with the team to conceptualize and produce engaging written, graphic, photo, and short-form video assets tailored for prospective and current students across web, social, and digital touchpoints.
* Brand & Editorial Oversight: Act as the primary editor and brand steward for digital content, ensuring a consistent tone, compelling visual identity, and messaging alignment across departments and platforms. Collaborating with web developer, execute day-to-day updates, routine content refreshes, and layout edits within our ExpressionEngine Content Management System (CMS) for www.brightpoint.edu.
* Accessibility Compliance: Enforce rigorous digital accessibility standards across all web assets and media in accordance with WCAG 2.1 AA and state/federal requirements.
* Student Voice & Mentorship: Recruit, train, and mentor student interns, empowering them to create authentic, student-led content while building practical marketing skills.

**Digital Strategy, Data & Analytics:**

* Multi-Channel Performance: Formulate and execute integrated digital content strategies that advance enrollment, retention, and community engagement goals.
* SEO, AIO & AEO Optimization: Leverage SEMrush, Google Analytics, and emerging AI tools to lead Search Engine Optimization (SEO), AI Search Optimization (AIO), and Answer Engine Optimization (AEO) initiatives, in partnership with the web developer.
* Data-Driven Decision Making: Continuously track user behavior, digital journeys, and campaign performance. Translate analytics into actionable recommendations in consultation with web developer and other members of the Creative Services team.
* Emerging Tech Integration: Monitor evolving digital trends, search behaviors, and AI capabilities to test and adopt innovative tactics in higher education marketing.

**Project Management & Operations:**

* Social & Web Management: Oversee the day-to-day content generation and management of the college’s official social media channels and major components of the enterprise website.
* Editorial & Campaign Planning: Direct editorial calendars, digital campaigns, and multi-departmental rollouts from concept to evaluation within scope and budget.
* Workflow & Intake Optimization: Triage, assign, and manage incoming web and calendar service requests; refine cross-departmental intake workflows using user feedback and performance metrics.
* Cross-Functional Collaboration: Partner closely with stakeholders across the college to align digital messaging and ensure consistent information is shared.

This position is based at the Midlothian Campus, with hybrid telework options available.

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications

* Strong portfolio demonstrating digital storytelling, writing/editing, short-form video production and/or visual content design.
* Hands-on experience with modern content management systems (e.g., ExpressionEngine and Drupal), web analytic tools (Google Analytics), SEO/AIO platforms (SEMrush), and social media platforms/tools.
* Demonstrated experience working in a fast-paced environment, leading complex, large-scale projects, managing editorial calendar and balancing with competing deadlines and multiple internal clients.
* Proven understanding of integrated marketing and communications principles and audience segmentation within higher education or a similarly complex environment.
* Analytical skills to research, evaluate, and adopt digital tools and metrics to optimize campaigns and web performance.
* Excellent written, oral and visual communication skills.
* Must be highly organized, detail-orientated, customer-service driven, and comfortable working both independently and as a part of a team.
* A proactive willingness to learn emerging technologies and continuously develop new skills.
* Successful completion and passing of a background check is required.

Additional Considerations

* 3+ years of experience leading multi-channel digital campaigns and strategic communication initiatives, preferred.
* Bachelor’s degree in communications, marketing, digital media, English, design, or a closely related field
* Direct experience supervising, mentoring or directing student interns or creative interns.
* Demonstrated ability to evaluate data, research emerging tools and translate web/social metrics into continuous performance improvements.
* Experience implementing or auditing content for digital accessibility standards (WCAG 2.1 AA) for web and media assets.
* Practical experience applying AI-driven marketing tools or optimization strategies (AIO/AEO).

Operation of a State Vehicle
No
Supervises Employees
No
Required Travel

As required

Posting Detail Information

Posting Number
CLS\_4851P
Recruitment Type
General Public - G
Number of Vacancies
1
Position End Date (if temporary)
Job Open Date
11/04/2026
Job Close Date
12/31/2026
Open Until Filled
Yes
Agency Website
https://www.brightpoint.edu
Contact Name
Email
Phone Number
Special Instructions to Applicants

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: [**https://www.dars.virginia.gov/drs/cpid/PWContact.aspx**](https://www.dars.virginia.gov/drs/cpid/PWContact.aspx) or call DARS at 800-552-5019, or DBVI at 800-622-2155

Additional Information

**Position is open until filled. Application review will begin November 18, 2026**

All full-time classified employees new to the Commonwealth of Virginia will serve a 12-month probationary period.

**Applicants must be legally authorized to work in the United States without the need for employer sponsorship now or in the future. Brightpoint Community College does not sponsor or assume sponsorship of employment visas.**

Background Check Statement Disclaimer

The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link:  <http://ethics.dls.virginia.gov/>

EEO Statement

The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.

ADA Statement

The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies