The B2C Marketing Content Strategist leads the planning, creation, and optimization of multichannel content that drives Adoption (enrollment) and Engagement (ongoing participation with our solutions) across our consumer audiences. • Partner with video and content production teams in the planning and execution of content assets to support engagement and adoption goals. • Integrate participant personas and motivator segments into content strategy and execution, tailoring messaging by audience needs, barriers, and readiness across lifecycle stages General office working conditions can be remote work from home or in the office. Certain positions are assigned an office.
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