Content Strategist

This role drives the full content lifecycle — strategy, ideation, execution, and optimization — ensuring every touchpoint reflects minnow’s world of elevated family lifestyle. • Create comprehensive editorial and content strategies that support customer growth, engagement, and retention across all platforms and mediums. • Refine and evolve the brand’s tone of voice, personality, and narrative frameworks in collaboration with the Founder and VP of Marketing. • Collaborate with Brand, E-commerce, Product, and Creative to ensure cross-functional alignment • Develop proactive, strategic content calendars in alignment with the brand's linear calendar at least three months in advance to brief partners. • A highly organized, always-on content calendar that supports business priorities.