Content Strategist

You are an experienced digital marketer who will develop the strategy behind our clients’ content marketing efforts and then execute to make sure every piece of content helps clients drive business results. You are: A leader: You aren’t waiting for someone to tell you what the next move is. Curious: You have a love of learning and the desire to be the one who finds the next cool thing in marketing keeping your finger on the pulse of what’s happening in our industry. What you’ll be responsible for: Creating and helping execute content marketing strategies/plans based on each client’s unique business model and desired outcomes to include all relevant print, social and digital channels Analyzing competitors to identify strengths and weaknesses in the marketplace Identifying target audiences; develop personas Managing/executing plans to attract qualified prospects to clients’ websites Leading editorial team meetings and guiding topic ideation for client content programs Developing/managing the content development workflow and schedules/editorial calendars for client content plans Copyediting all monthly thought leadership content on behalf of clients, in accordance with each client’s brand standards and within the parameters of their content strategy Optimizing all monthly website content for SEO, incorporating best practices for search engine indexability and keyword strategy Providing a meaningful analysis of client’s content marketing success using Google Analytics, Google Search Console, and other platforms particular to each client Developing and maintaining comprehensive social media and online strategies to build and nurture relationships with key audiences Estimating work effort and help clarifying deliverables Building and monitoring budgets, spending, and project revenue; explaining cost factors to clients Serving as the main point of contact for the client relationship, becoming a trusted advisor What you’ll need: Five to seven years of content marketing and/or content creation experience (healthcare and/or technology fields preferred). You’ll also have: A Bachelor’s degree in journalism, English, marketing, or a related field Strong communication skills, both written and oral A love of the written word, as you serve as the primary editor for our clients’ work A solid understanding of content marketing and its associated tactics and strategies, and how to integrate content insights into those strategies Experience overseeing paid media and an understanding of paid and organic social best practices Experience with SEO/optimization platforms and overseeing optimization of content to improve client search rankings and SEO Experience with analytic and tracking tools like Google Analytics and Google Search Console to assess and report metrics and suggest/implement strategies to improve performance Ambition, creativity, and a fanatic love for details.