Content Strategist

Join Our Team as a Content Strategist!

Location: Oklahoma City, OK

VI Core Values:

RESPECTFUL: Do unto others as you would have them do unto you.
CREATIVE: We use original ideas to solve problems.
HONORABLE: We always take the high road and are willing to meet others more than halfway.
DEPENDABLE: Good teammates are trustworthy and reliable.
SMART: The best marketing comes from quick and analytical minds.
DRIVEN: Success isn’t accidental. We must strive for it daily.

Position Summary:
The Content Strategist will support the development and execution of owned content through monthly content planning, performance reporting, community management and scheduling. The Content Strategist will outline strategic content plans for owned, earned and paid channels that support client objectives and form strong connections with target audiences. This is an integrated role that will work with specialists across the agency to bring to life brand strategies through social media, email and other owned and earned channels. The ideal candidate understands brand messaging and best practices to deliver key messages tactically across mediums.

Essential Duties and Responsibilities:







Content planning, including:

The development of strategically focused content plans for social, email, automated communication flows, digital and web content that are actionable and measurable against client objectives



Gather key business and user insights and apply strategic planning skills to create plans and briefs for content execution



Collaborate with Content Creators, Marketing Strategists, Creative Designers and Copywriters to ensure content supports and strengthens user experience and meets outlined objectives



Attend and lead content brainstorm sessions and manage deliverables on all assigned accounts



Develop high-quality, strategically sound objectives, plans and benchmarks



Content performance reporting, including gathering analytics, developing reports and insights and presenting internally and to client



Trend monitoring, including staying informed about current social, industry and B2B trends to create relevant and timely content



Social media management, collaborating with Content Creators to execute holistic owned content strategies



Development of social media content calendar outlines, email marketing strategies, white papers and other B2B and B2C owned content



Content publishing and scheduling









Education, Qualifications and Certifications:



Bachelor’s Degree in related field preferred (Strategic Communications, Advertising, Journalism, Marketing, Film or Public Relations)



2-5 years of content, email, writing, account strategy, social media or agency experience preferred


Required Skills:



Must have an extensive understanding of social platforms, email strategy and how to tailor content to different stages of the marketing funnel



Must be an idea generator and problem-solver with excellent communication and organizational skills



Must understand the value of brand voice, storytelling and how to apply each to owned media, for both B2C and B2B brands



Must be creatively-minded and forward-thinking



Must have high-level communications skills, both internal and client-facing



Must have organizational skills and the ability to plan and maintain multiple clients, projects and deadlines



Must have the ability to work within teams in a fast-past environment while maintaining a problem-solving attitude



Must be detail-oriented and not afraid to ask questions to ensure each task is completed with precision and efficiency



Must be proficient in Microsoft Office Word, PPT and Excel





VI is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.