Content Strategist & Writer

**About Us**
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**Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.**

**Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:**

* **Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.**
* **Continuous professional growth and leadership opportunities.**
* **Health, wellness, and financial benefits to offer peace of mind to you and your family.**
* **World-class facilities and the technology you need to thrive – in our offices or yours.**

**Job Summary**
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SHI is seeking a Content Strategist & Writer to support the Public Sector solution pillar as part of the Editorial and Research team. This role is responsible for developing clear, compelling content that drives thought leadership, strengthens brand positioning, and supports campaign and solution storytelling.

This position blends content strategy, editorial storytelling, and marketing writing, translating complex public sector challenges, government priorities, and mission-driven initiatives into clear, value-driven narratives that resonate with target audiences.

The Content Strategist partners closely with product and solutions marketing, growth marketing, demand generation, creative teams, and subject matter experts to create content that educates buyers, differentiates SHI in the market, and drives measurable growth across the funnel.

**Role Description**

* Partner closely with solution pillar marketing counterparts to develop content strategies aligned with business goals, go-to-market motions, topical news reporting, and in-depth audience needs, translating complex concepts into clear, compelling narratives.
* Own the written elements of full-funnel content for assigned solution pillars, including blogs, eBooks, whitepapers, webinars, email copy, and landing pages, with clear goals, target personas, key messages, and an appropriate format mix across awareness, consideration, and decision stages.
* Collaborate with the broader team to develop non-written content formats, including video, podcasts, infographics, and social content.
* Write product-adjacent and partner content, including solution briefs, one-pagers, and FAQs, and collaborate with the creative content team on web copy.
* Bring proven ideas for building awareness and demand in an AI-first world, from buyer-led topic clusters to modular, reusable content.
* Use AI effectively as part of the research and drafting process while applying a human lens to all content and adhering to SHI’s brand tone of voice and guidelines.
* Share responsibility for uploading content to the Resource Hub using WordPress and ensuring content is tagged effectively.
* Track industry trends relevant to assigned topic areas and connect them to SHI’s services and solutions in relevant, differentiated ways.
* Partner with the Director of Editorial and Research and external agencies to conduct primary and secondary research and create industry-leading thought leadership content.
* Consistently identify opportunities to incorporate other solution pillar messaging into content and campaigns or connect content to overarching company narratives.
* Improve existing content through refreshes, repackaging, and optimization.
* Apply SEO and AEO best practices to improve content discoverability, search rankings, and organic performance across web and campaign assets.

**What Success Looks Like:**

* Content is clear, credible, compelling, and grounded in real buyer needs.
* Content drives measurable results, including stronger engagement, conversion, lead quality, and sales usability.
* Content planning is structured around buyer journeys and topic clusters, with clear handoffs to campaigns and enablement.
* Content leads with insight, reflects real trends and research, and performs in both traditional search and AI-driven discovery.
* Stakeholders trust your judgment, process, and recommendations.
* SHI’s market perception shifts so the organization is increasingly viewed as an industry authority.

**Behaviors and Competencies**

* Communication: Can effectively communicate complex ideas and information, and can adapt communication style to the audience.
* Detail-Oriented: Can identify errors or inconsistencies in work and make necessary corrections.
* Research: Can identify the need for, and initiate, independent research to gather necessary information without explicit instructions.
* Multi-Tasking: Can identify opportunities for task optimization, propose solutions, and manage multiple tasks without explicit instructions.
* Conceptual Thinking: Can develop and apply moderate conceptual frameworks to solve moderate problems.
* Time Management: Can generally use time effectively and is working towards improving task prioritization and deadline management.
* Intellectual Curiosity: Can actively seek out new learning opportunities and apply learned concepts to different situations.
* Self-Development: Can set personal development goals and take steps to achieve them.
* Documentation: Can independently create and update documentation, ensuring accuracy and consistency, and can identify gaps or areas needing clarification.

**Skill Level Requirements**

* Proven ability to develop content for public sector audiences, with an understanding of the distinct priorities and buying environments of federal, state and local government, education, or public healthcare organizations.
* Ability to translate public sector challenges, including constrained budgets, regulatory and security requirements, legacy technology, and complex stakeholder needs, into credible, audience-specific content.
* Proven ability to write across formats, from web and email content to long-form guides, reports, and executive-ready narratives.
* Proven ability to communicate complex ideas and information clearly and effectively.
* Ability to interview subject matter experts and turn technical input into structured, audience-specific content.
* Strong research skills with the ability to turn findings into differentiated content angles and persuasive arguments.
* Strong understanding of content strategy, personas, intent, messaging, and the role of content throughout the funnel.
* Strong strategic thinking and planning capabilities.
* Good knowledge of SEO and the ability to adapt writing for AI-powered search and answer engines.
* Excellent editing skills with the ability to tighten language, reduce jargon, and improve structure without sacrificing accuracy.
* Strong project management skills and the ability to manage multiple priorities simultaneously.
* Confidence operating as a senior individual contributor in a matrixed environment, including prioritizing competing requests and providing strategic counsel.
* Ability to effectively utilize Word, Excel, PowerPoint, Outlook, Asana, WordPress, and SEMrush.

**Other Requirements**

* Bachelor’s Degree in Communications or a related field, or equivalent work experience
* 7+ years of experience in content marketing, editorial, or B2B/technical writing
* Proven experience writing across multiple formats, including digital, long-form, and executive-level content
* Demonstrated ability to communicate complex ideas effectively
* Experience working with cross-functional teams including marketing, creative, and subject matter experts
* Proficiency with tools such as Microsoft Word, Excel, PowerPoint, Outlook, Asana, WordPress, and SEMrush
* Ability to travel to SHI, partner, and customer events as needed

**Preferred**
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* Experience writing about public sector IT modernization, cybersecurity, cloud and data infrastructure, AI readiness, or digital workplace transformation.
* Familiarity with public sector procurement, cooperative purchasing and contract vehicles, grant or funding programs, and compliance considerations that influence technology decisions.
* Experience creating content for public sector decision-makers and influencers, including IT, security, procurement, finance, administrative, and institutional leaders.
* Familiarity with product marketing concepts, including positioning, personas, and value propositions.
* Experience creating sales-enablement or go-to-market-aligned content.

The estimated annual pay range for this position is $90,000 - $120,000 which includes a base salary. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status