Content Strategist​/Copywriter

Are you a strategic writer who understands luxury brands and knows how to bring ambitious positioning to life? Do you love coming up with ideas that tell a brand story in unique and exciting ways?We're looking for a Project-Based Creative Strategist/Copywriter to work with our team on premium brand positioning projects. You'll be the skilled writer and strategic collaborator who helps translate sophisticated positioning into clear, executable guidelines and ideas that teams actually use to communicate with consumers.You’ll help translate positioning into messaging and guidelines that work across email, social media, in‑person experiences, and website.ABOUT RG CREATIVERG Creative is a multidisciplinary consultancy based in New York City. We work with founders and leadership teams on strategic repositioning, brand foundations, and go‑to‑market strategies—particularly in premium and craft categories. Our approach is research‑driven, collaborative, and focused on creating positioning that is authentic and meaningful.WHAT YOU’LL DOHelp develop content pillars and a messaging frameworkCreate channel‑specific guidelines (email, social, in‑person, website) that are practical and flexibleWrite sample copy that demonstrates how guidelines work in practiceRefine messaging based on client feedback and leadership inputYOU ARE, AND HAVE…A strong writer with excellent tasteCollaborative and flexible—comfortable working closely with senior creatives and leadershipAn ideas personSomeone with a solid understanding of the marketing landscape, particularly where it intersects with luxury7+ years in copywriting or content strategyA portfolio showing strategic thinking and impactful writingTHE DETAILSTimeline: ASAP–February 2026Scope: Part‑time contract (~60–80 hours)Location: RemotePotential for ongoing work on future RG Creative projectsWHY THIS ROLE MATTERSBrand positioning only works when the language feels real.