Content Writer

The Content Writer creates copy for CSEA’s website and web-based applications, including digital, social or print media. The Content Writer is required to demonstrate the ability to create copy that engages the reader with imagination, spirit and insight. An incumbent in this position is required to demonstrate a considerable degree of creativity, collaboration, initiative, attention to detail, and good judgment in carrying out duties. • Acts as a resource to others in teaching the union’s new media and social networking techniques • Develops written templates for use on social media for Field Operations • Develops online expertise of members and staff • Communicates best practices in using social media • Brainstorms creative concepts and ideas to promote membership in CSEA • Recommends new topics • Writes with a clear, distinct voice • Tells stories and writes testimonials • Brings voices to life with language, tone and message • Scripts dialogue, creates characters, develops storylines that reflect our values and our members’ voices • Records and edits testimonials for audio/video use • Creates, produces and edits themes and messages • Submits copy to editors for input and review • Adheres to guidelines for branding, style and design • Implements an electronic influence strategy to engage members • Monitors, listens and responds as needed via social media channels • Integrates social networking techniques into campaign strategies • Writes messages and themes for use with campaign technologies • Analyzes, reports on social media metrics • Markets services and benefits of membership • Writes to reflect our values and our members’ voices • Advocates for CSEA’s values, mission and services • Uses search engine optimization guidelines to increase web traffic • Writes, delivers presentations • Prepares questionnaires and surveys • Conducts research and interviews • Uses tables, charts, and graphs to inform and influence • Analyzes, reports on trends and issues using statistical data • Participates in strategic planning meetings • Completes multiple projects with short deadlines • Other duties as assigned • 2 years’ experience in writing or producing copy for digital, print or broadcast channels • Experience developing apps helpful, but not required • Additional experience may be substituted for education requirement on a year for year basis.