Feb. 23, 2021

Content Writer

Confidential Modesto, California

CONTENT WRITER Definition The Content Writer creates copy for CSEA’s website and web-based applications, including digital, social or print media. Supervision received and exercised This position reports to the Director and/or Assistant Director of Communications. Examples of duties • Collaborates with graphic designers, website technicians, multi-media and video production specialists to write, edit and produce materials that enhance CSEA’s visibility and brand • Writes, edits, proofreads copy and promotes content for print, social, and digital media that reflects our values and our members’ voices • Updates website • Acts as a resource to others in teaching the union’s new media and social networking techniques • Develops written templates for use on social media for Field Operations • Develops online expertise of members and staff • Communicates best practices in using social media • Brainstorms creative concepts and ideas to promote membership in CSEA • Recommends new topics • Writes with a clear, distinct voice • Tells stories and writes testimonials • Brings voices to life with language, tone and message • Scripts dialogue, creates characters, develops storylines that reflect our values and our members’ voices • Records and edits testimonials for audio/video use • Creates, produces and edits themes and messages • Submits copy to editors for input and review • Adheres to guidelines for branding, style and design • Implements an electronic influence strategy to engage members • Monitors, listens and responds as needed via social media channels • Integrates social networking techniques into campaign strategies • Writes messages and themes for use with campaign technologies • Analyzes, reports on social media metrics • Markets services and benefits of membership • Writes to reflect our values and our members’ voices • Advocates for CSEA’s values, mission and services • Uses search engine optimization guidelines to increase web traffic • Writes, delivers presentations • Prepares questionnaires and surveys • Conducts research and interviews • Uses tables, charts, and graphs to inform and influence • Analyzes, reports on trends and issues using statistical data • Participates in strategic planning meetings • Completes multiple projects with short deadlines • Other duties as assigned Minimum qualifications Knowledge of: • Web formatting tools • Content management systems • Advertising, marketing • Digital content management • Data analysis • Project management • Search engine optimization • Running social media campaigns on various platforms • Grammar, AP style, Chicago Manual of Style, and/or Strunk and White’s Elements of Style for creative and imaginative writing • Conducting research using multiple sources, including Google analytics and interviewing subject matter experts • Popular culture, and new advertising trends and techniques • Social media and a flair for marketing • Familiarity with social media scheduling platforms like Hootsuite • Translation of written documents into Spanish is a plus Skills: • Superb writing, editing and proofreading skills • Strong research skills • Excellent written, interpersonal, and communication skills • Proficiency with Office 365 including Word, Excel and PowerPoint • Design experience helpful not required Ability to: • Improve, enhance member satisfaction • Write with clarity in a simple, crisp style • Research and summarize information or data • Write quickly and perform under tight deadlines • Adapt style to a variety of voices, on many different subjects, to a variety of media • Be creative, imaginative, and curious • Problem-solve • Work well in a team of creative people • Take critical feedback • Show strong attention to detail • Absorb traditional best practices and adapt to future trends • Design or develop apps for mobile devices Education • BA degree in writing, literature, art, communications or related field. Experience • 2 years’ experience in writing or producing copy for digital, print or broadcast channels • Experience developing apps helpful, but not required • Additional experience may be substituted for education requirement on a year for year basis. The salary range for the Content Writer is $65,774-$81,482.

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