Content Writer

**Position Summary:** The Content Writer will write content for various campaigns and promotions, announcements, monitors social media sites, and assists Product managers with updates for websites

**Essential Function and Responsibilities:**

* Creates Product whitepapers (marketing content) and helps to enter content into PIM database on various web properties to update and correct information.
* Collaborates with Product Managers and Web Marketing Specialists to develop and advertise website promotions.
* Writes UnFranchise announcements, fliers, infographic, presentations, blog posts, magazine articles and Ads, and articles for promotional campaigns, new products, label copy, and website developments.
* Creates and reviews all forms of content to ensure accuracy and relevancy.
* Monitors social media campaigns and offer ideas and content for social media consideration
* Collaborates with key personnel and senior management to maintain consistent branding across all forms of content.
* Collaborates with external creative talent to create effective content for advertisements.
* Drives customer business to website through content aligned with brand strategies, advertising, and promotions to achieve sales goals.
* Ensures that content standards are consistently applied to publications and social media. FDA disclaimers, Legal language, plagiarism
* Reviews website audits and updates accordingly via JIRA and PIM database.
* Canada HN Home Garden, DNA, Shopping Annuity, TLS
* UnFranchise news announcements, sales aides, flyers info graphs, Media Index
* Complies with company policies and procedures.
* Performs other duties as assigned.

**Supervisory Responsibilities:**

* None, but may direct the work of others

*Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.*

**Education & Experience:**

* High School diploma or equivalent
* Associate degree in business, marketing or equivalent disciplines preferred
* Two (2) to four (4) years of relevant work experience in an administrative and/or business
* Demonstrated experience in inventory control and logistics preferred
* Demonstrated experience in time management including related tools and technologies
* Demonstrated ability to organize and coordinate multiple projects at once.

**Computer/Communication Skills:**

* Proficient use of MS Office programs: Word, Excel, PowerPoint and Outlook, required

* High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
* Ability to get along and work with diverse personalities; tactful, mature, flexible
* Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
* Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail

**Travel:**

* Occasional local travel as needed
* Annual conference participation and related travel

Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.