Contract Google and Meta Ads Specialist

Company Description Our capabilities span traditional media, digital advertising, social media, graphic design, and strategic media planning—all focused on maximizing visibility, performance, and return on investment. Our team values transparency, collaboration, responsiveness, exceptional client service, and making every marketing dollar work harder. Develop, launch, manage, and optimize campaigns across Google Ads and Meta Ads Manager.Manage Google Search, Display, Performance Max, YouTube, remarketing, and other campaign types as appropriate.Manage Meta campaigns across Facebook and Instagram, including prospecting, retargeting, lead generation, and conversion-focused campaigns.Conduct keyword research, audience development, competitive research, and campaign planning.Monitor campaign pacing, budgets, leads, conversions, cost per acquisition, ROAS, and other key performance indicators.Continuously optimize campaigns based on performance data rather than relying solely on automated platform recommendations.Implement and troubleshoot conversion tracking, including Google Tag Manager, GA4, Google Ads conversion tracking, Meta Pixel, and related tools.Identify performance issues and proactively recommend solutions and opportunities for improvement.Prepare clear, client-friendly performance reports that explain not only what happened, but why it happened and what we should do next.Collaborate with our internal team to ensure paid media strategies align with client goals, budgets, messaging, and overall marketing plans.Stay current on Google and Meta platform changes, advertising policies, new features, and paid media best practices.QualificationsProven hands-on experience managing and optimizing Google Ads and Meta Ads campaigns.Strong working knowledge of Google Search, Performance Max, Display, YouTube, remarketing, and Meta campaign strategies.Experience managing paid media for multiple clients or accounts simultaneously; advertising agency experience is strongly preferred.Strong analytical skills and the ability to translate campaign data into actionable recommendations.Experience with conversion tracking and analytics, including GA4, Google Tag Manager, Google Ads conversion tracking, and Meta Pixel.Ability to troubleshoot tracking, campaign, disapproval, and performance issues independently.Strong communication skills with the ability to clearly explain strategies, results, challenges, and recommendations to both clients and internal team members.Highly organized, responsive, and comfortable working independently while meeting deadlines and managing multiple accounts.Google Ads certifications and Meta certifications are preferred.Prior advertising agency experience is a strong plus.Location & Contract RequirementsThis is a contract position.Candidates must be currently based in the United States and authorized to work in the U.S.This position is intended for a U.S.-based individual contractor; we are not seeking offshore agencies or overseas contractors for this role.Houston-area candidates are preferred for occasional in-person collaboration; however, highly qualified U.S.-based remote candidates may also be considered.Candidates should be available for collaboration and communication during normal U.S. business hours.What We're Looking ForWe're looking for someone who goes beyond simply maintaining campaigns. When applying, please include a brief overview of your Google Ads and Meta Ads experience, the types and approximate sizes of accounts/budgets you've managed, and examples of measurable results you've achieved.