About Catalyst IQ
Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
We’re looking for a driven, detail-oriented Advertising Account Strategist to join our team. In this role, you’ll own the strategic analytics, actionable insights and performance for a portfolio of accounts while staying hands-on with campaign execution across digital media, paid search, and web. If you thrive at the intersection of strategy and execution — and love turning data into compelling client stories — this role is for you.
Overview
The role of a Digital Advertising Coordinator is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. In addition to development, the Digital Advertising Coordinator is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.
Responsibilities
Creation and ongoing development of digital advertising campaignsManagement and maintenance of digital advertising campaigns including:Budgeting and bid managementAd copy/keyword/targeting updatesIn-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)Learn to analyze data and act upon it to improve account performanceChanges to keep up with the latest service offerings across Google, Bing, Facebook, and other advertising platformsChanges to abide by client requests/needs/new servicesUpdates to campaigns from global account analysisCross-team and client communication and education, including, but not limited to:In-depth reportingAccount planning and executionDevelopment of actionable insightsMaintaining internal documentation to ensure it is always up-to-date and in-line with best practicesOther functions include:Updating ad creativeUsing internal tools for purposes of tracking/reporting and data-diving in an effort to increase overall account performance
Qualifications
Knowledge, Skills & Abilities:
Great Communicator: Ability to present reports/findings to clients as neededAmazing with Numbers and Excel: A strong mathematical background is strongly preferredDetail Oriented: A keen attention to detail is strongly preferredStrong problem-solving skills and the ability to handle ambiguous situationsMust be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft WordMust be proficient in spelling and grammar utilizationMust be comfortable working with large data setsGoogle Ads certification is a plus
Education And Experience
Bachelor’s degree in Economics, Math, Finance, Marketing, Advertising or related field or equivalent job experience requiredMinimum 1 year of work experienceExposure to Google ads, Microsoft ads, or Facebook ads is a plusExposure to GA4 is a plusExposure to data visualization software (Google Data Studio or Tableau) is strongly preferred
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