Coordinator Digital Advertising

About Catalyst IQ

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We're looking for a driven, detail-oriented Advertising Account Strategist to join our team. In this role, you'll own the strategic analytics, actionable insights and performance for a portfolio of accounts while staying hands-on with campaign execution across digital media, paid search, and web. If you thrive at the intersection of strategy and execution - and love turning data into compelling client stories - this role is for you.

Overview

The role of a Digital Advertising Coordinator is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. In addition to development, the Digital Advertising Coordinator is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.

Responsibilities:

Creation and ongoing development of digital advertising campaigns

Management and maintenance of digital advertising campaigns including:

Budgeting and bid management

Ad copy/keyword/targeting updates

In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)

Learn to analyze data and act upon it to improve account performance

Changes to keep up with the latest service offerings across Google, Bing, Facebook, and other advertising platforms

Changes to abide by client requests/needs/new services

Updates to campaigns from global account analysis

Cross-team and client communication and education, including, but not limited to:

In-depth reporting

Account planning and execution

Development of actionable insights

Maintaining internal documentation to ensure it is always up-to-date and in-line with best practices

Other functions include:

Updating ad creative

Using internal tools for purposes of tracking/reporting and data-diving in an effort to increase overall account performance

Qualifications

Knowledge, Skills & Abilities:

Great Communicator: Ability to present reports/findings to clients as neededAmazing with Numbers and Excel: A strong mathematical background is strongly preferredDetail Oriented: A keen attention to detail is strongly preferredStrong problem-solving skills and the ability to handle ambiguous situationsMust be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft WordMust be proficient in spelling and grammar utilizationMust be comfortable working with large data setsGoogle Ads certification is a plusEducation and Experience:

Bachelor's degree in Economics, Math, Finance, Marketing, Advertising or related field or equivalent job experience requiredMinimum 1 year of work experienceExposure to Google ads, Microsoft ads, or Facebook ads is a plusExposure to GA4 is a plusExposure to data visualization software (Google Data Studio or Tableau) is strongly preferred
Skills:
Advertising, Analysis Skills, Automotive Manufacturing, Automotive Sales, Best Practices, Budgeting, Campaigns, Communication Skills, Data Analysis, Data Visualization Tools, Detail Oriented, Digital Media, Diving, Documentation, Economics, Facebook, Finance, Intellectual Property (IP), Internet Search, Marketing, Mathematics, Microsoft Bing Search Engine, Microsoft Excel, Microsoft PowerPoint, Microsoft Product Family, Microsoft Word, National Sales, OEM (Original Equipment Manufacturer), Organizational Skills, Performance Management, Presentation/Verbal Skills, Problem Solving Skills, Profit & Loss, Sales, Sales Strategy, Search Engine Marketing (SEM), Strategic Analysis, Tableau

About the Company:
Advance Local Media LLC