Sept. 21, 2024

Coordinator, Marketing - Brand Strategy & Advertising (Dallas, TX, US)

American Airlines Dallas, Texas

Are you ready to explore a world of possibilities, both at work and during your time off? What you'll do • Partner with our advertising agency in researching and compiling market and pop culture insights to support business objectives related to advancing creative influence on purchase decision • Assist in crafting clear, actionable creative briefs that align with business objectives and guide the internal creative team toward innovative solutions • Collaborate with agency partners, in-house art directors, marketing, design and content teams on campaign development and ensuring brand consistency and strategic alignment across all creative approaches • Ensure that all internal stakeholders understand how to apply brand framework and philosophy to all customer and team member touchpoints • Collaborate with legal to ensure all creative outputs adhere to established brand guidelines, ensuring consistency across digital, print, and experiential channels • Understand content best practices across paid and organic social channels to boost performance and brand love Minimum Qualifications- Education & Prior Job Experience • 2+ years of work experience and a creative portfolio of previous advertising campaigns • Understanding of visual and written brand consistency and the ability to adapt tone and style to resonate with target audiences • Creative thinker with a passion for storytelling Feel free to take advantage of all that American Airlines has to offer: • Travel Perks: Ready to explore the world? • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.

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