Copy of Growth Marketing Specialist

Who We Are The Growth Marketing Specialist is a key member of the internal Marketing team who is responsible for supporting and executing growth-driven marketing strategies, with a primary focus on generating qualified leads and opportunities. The Growth Marketing Specialist drives the execution and optimization of marketing initiatives that support the organization’s growth objectives and goals. • Supports the strategy and execution of email newsletters and social media • Proofread submissions before use in marketing campaigns • Assists with PR and event planning • Maintains Salesforce data for accurate reporting • Stays informed about marketing industry trends • Analyzes marketing trends and customer behavior to inform marketing strategy • Assists the Growth Marketing Manager with budget management • Supports cross-division teams with client and sales assets Campaign and PR Management • Ensure quality execution of marketing campaign assets • Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Growth Marketing Manager • Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion • Manage social media strategy (LinkedIn, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals • Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications • Assist the Growth Marketing Manager with maintaining budgets • Research potential new local and national advertising opportunities to promote brand awareness • Develop and complete award submissions, and also source additional award opportunities • Assist with DigitalRVA and other marketing events, including promotion, set up, recording (if needed), and website updates