You will utilize your deep understanding of radio programming, media trends, and audience behavior to create innovative strategies that engage listeners and attract advertisers. Marketing Strategy Development: Design and implement effective marketing strategies and plans that align with the station’s objectives, including growing audience numbers, enhancing brand awareness, and boosting advertising sales. Create strategies for growing online presence and improving listener interaction through digital channels. Experience: At least 2 years of experience preferred in radio broadcasting, digital media, or sales, with a proven track record in prospecting and closing B2B sales.Entry-level candidates may be considered as well.Sales Expertise: Strong experience in sales prospecting, particularly with small-medium businesses, and the ability to design and present customized advertising packages.Industry Knowledge: Deep understanding of both traditional radio broadcasting and digital media platforms, including social media marketing, SEO, SEM,email marketing, and online advertising.Digital Marketing Skills: Experience with digital advertising campaigns,including social media, content marketing, and website management. Radio Automation Tools: Familiarity with radio programming and automation systems.Business Development: Experience in building and nurturing relationships with local businesses and key community stakeholders.SEO/SEM Knowledge: Understanding of search engine optimization (SEO) and search engine marketing (SEM) to boost online visibility.
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