Copywriter, Creative Services - Lakeland

The Copywriter develops creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the Publix brand voice. The Copywriter works along with the Art Director to concept and execute... advertising campaigns and Marketing initiatives. Many of Publix’s corporate offices offer work from home up to two days a week. • Bachelor's Degree in Communications or Liberal Arts or equivalent experience • Three (3) years writing advertising copy • Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand • Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.) • Knowledge of concept development process • Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites), including best practices, strengths, and limitations • Knowledge of Marketing department workflow processes and project lifecycles • Knowledge of marketing/ advertising industry and trends • Knowledge of the Publix brand positioning and lines of business • Knowledge of Publix target customer, retail environments, and purchasing behaviors • Knowledge of business objectives • Ability to evaluate creative work for effectiveness against established creative strategies and objectives • Deep, broad knowledge of English and grammar, punctuation, and spelling • High attention to detail and accuracy • Strategic thinker and effective collaboration skills • Effective communication and presentation skills • Interpersonal skills • Time management skills • Passion for delivering great work and meaningful results • Research skills • Computer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft Office • Occasional travel up to several days at a time with overnight stays • Bachelor’s degree in Communications or Liberal Arts or equivalent experience • Four (4) years writing advertising copy