The Copywriter develops creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the Publix brand voice. In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Additional responsibilities include: • Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above. Required Qualifications • Bachelor's Degree in Communications or Liberal Arts or equivalent experience • Three (3) years writing advertising copy • Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand • Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)
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