Copywriter II, In-Store & Digital Advertising

H-E-B’s Creative Marketing Team includes Partners who use their creativity and passion for excellent communication to drive loyalty and sales by promoting products and services our customers want and need. As a Copywriter II, you’ll lead copy development of compelling consumer and b2b concepts and copy for traditional advertising, digital channels, and permanent signage to drive sales, engagement, and conversion. What is the work? Expert knowledge of mechanics of writing, punctuation, spelling, grammar, usage, and syntax Working knowledge of sales and advertising writing, and business / consumer needs and insights Familiarity with authoritative references and trade sources for research-based info related to food industry trends Familiarity with using Gemini or other AI writing tools a plus Advanced verbal / written business communication skills Advanced collaboration and interpersonal skills Leadership skills Bi-lingual (English – Spanish) skills a plus Ability to manage multiple priorities and shift focus between tasks / projects; attention to detail Ability to work complex issues with a strong sense of ownership, drive, urgency The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position.