Copywriter II, In-Store & Digital Advertising

As a Copywriter II, you’ll lead copy development of compelling consumer and b2b concepts and copy for traditional advertising, digital channels, and permanent signage to drive sales, engagement, and conversion. You’ll lead creation and maintenance of H-E-B’s voice and tone based on our brand standards and partner with designers, digital designers, content creators, and planning and design Partners on key projects. Qualifications & Key Requirements: We are looking for: − related experience; advanced communication skills What is the work? − Expert knowledge of mechanics of writing, punctuation, spelling, grammar, usage, and syntax − Working knowledge of sales and advertising writing, and business / consumer needs and insights − Familiarity with authoritative references and trade sources for research-based info related to food industry trends − Familiarity with AI-assisted writing tools and effective prompting techniques is preferred − Advanced verbal / written business communication skills − Advanced collaboration and interpersonal skills − Leadership skills − Bi-lingual (English – Spanish) skills a plus − Ability to manage multiple priorities and shift focus between tasks / projects; attention to detail − Ability to work complex issues with a strong sense of ownership, drive, urgency Can you... − Function in a fast-paced, retail, office environment − Work extended hours; sit for extended periods The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. Duties and responsibilities may be modified at any time based on business needs.