Corporate, Marketing ​/ Advertising ​/ PR

Working at the intersection of marketing, analytics, and franchise development, this role directly impacts Steak 'n Shake's growth by ensuring marketing investments produce high-quality candidates and measurable pipeline results. Lead Generation & Campaign Execution • Plan, launch, and optimize paid social campaigns designed to generate qualified franchise leads • Build and manage campaigns across Meta Ads Manager, Tik Tok Ads, and Linked In Campaign Manager and similar platforms • Develop targeted audience strategies to reach prospective franchise owners based on demographics, interests, and behaviors • Optimize campaigns to drive website traffic to franchise landing pages and lead capture funnels Strategy & Funnel Optimization • Develop and execute paid media strategies focused on lead generation and conversion across the franchise development funnel • Optimize the full funnel-from ad click to landing page to lead submission-to improve conversion rates • Partner with franchise development to align targeting with ideal candidate profiles (financial qualifications, geography, experience) What You Bring • 2-5+ years of experience managing paid social media campaigns focused on lead generation and conversion • Proven track record of driving qualified leads and measurable pipeline results • Hands-on experience with Meta Ads Manager, Tik Tok Ads, and Linked In Campaign Manager • Strong understanding of performance marketing metrics including Cost Per Lead (CPL), Cost Per Acquisition (CPA), CTR, CPC, conversion rates, and ROAS • Proficiency in Microsoft Excel and familiarity with Google Analytics and tracking tools • Strong analytical skills with the ability to optimize campaigns based on performance data • Ability to write compelling, conversion-focused ad copy tailored to target audiences • Highly detail-oriented with strong organizational and problem-solving skills • Comfortable working in a fast-paced, results-driven environment • Demonstrates ownership, accountability, and a performance mindset Preferred Qualifications • Experience in franchise development, lead generation, or B2B marketing • Experience in multi-unit, retail, or QSR environments • Certifications such as Meta Blueprint or Google Ads Certification • Experience with landing page optimization and conversion rate optimization (CRO) • Familiarity with CRM systems and lead tracking processes • Basic video editing or creative development experience for digital ads