Nov. 27, 2024

Cox Communications, Inc. is hiring: Digital Advertising Product Manager - DSP &a

Cox Communications, Inc. Atlanta, Georgia

As part of the Cox Media Product Management and Development Team, the Digital Advertising Product Manager is responsible for comprehensive lifecycle management of assigned advertising products within Cox Media's local advertising portfolio including but not limited to the design and maintenance of processes for driving revenue on existing products, rolling out product enhancements, launching new products, and evaluating and potentially decommissioning underperforming products.Location: This role requires that you reside within a Cox Communications listed location. This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.Primary responsibilities and essential functions:Demonstrate subject matter expertise on assigned products by leading cross-departmental efforts that will drive the success of the Product Management and Development Team, including but not limited to the following:Partnering with Sales team to identify strategies for increasing market share, product usage and growing revenue for all productsCollaborate with Cox Media markets to facilitate product launches and/or enhancements, ensure proper training, inform compelling marketing collateral, and gather market and customer feedbackAlign with Marketing Center of Excellence (COE) to ensure product offerings/benefits are properly positioned and back by data-driven researchPartnering with the third-party vendor partners, Digital Center of Excellence (DCOE) and Operations teams to implement fulfillment and billing practices consistent with Cox Media sales philosophyPartnering with Business Enablement team to ensure internal stakeholder needs are properly addressed and documented throughout the product lifecyclePartnering with Finance team to develop and maintain an operating plan and budget for assigned products and manage expenses within the budget, including vendor paymentsDriving product enhancements forward working and developing requirements with technology in an agile development environmentAssist in the development of business cases to support product and services roadmap investments, identifying opportunities to enhance the value of the portfolio and adjacent productsRecommend/make decisions regarding programs that have a significant impact to business outcomes and carry potential consequences if unsuccessfulContinuously evaluate programmatic inventory sources for additional opportunities and optimization maximizing campaign yields by establishing partnerships across the OTT / CTV ecosystemSurveying the marketplace for new inventory sources that drive additional revenue growth; lead partnership and negotiations with new supply partners and publishersWork closely with field local sales, national rep firm, and other partner sales channels, ensuring that each group has a fresh perspective of products, knows how products fit into the suite or portfolioInterface with local, national and sales teams providing subject matter expertise on products and client strategy where applicableVendor management of third party relationships ensuring a high level of accountability and customer service with continual evaluation of performance and relationshipDevelop, evaluate, and maintain leading business relationships internally and externally with partners, peers, vendors to articulate our needs for products and services that help facilitate company goals.QualificationsSkills and Requirements:Minimum 6+ years of experience required in related field (i.e., B-to-B product/brand management, media/advertising sales management, etc. ); 4+ years of experience required if candidate possesses a related advanced degree.Demonstrated experience with Digital Media advertising products requiredPrevious experience working with DSPs such as DV360, Google Campaign Manager, Amazon, etc.Strong ability to work across departmental boundaries to drive toward common goalsProven ability to develop detailed work plans and execute under pressure. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.About UsCox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).

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