CPW Marketing & Communications Specialist / Social and Digital Media Specialist (Denver, CO)

**Posting number:** PMA 02519 11/26

**Department:** Department of Natural Resources

**Division:** Colorado Parks & Wildlife

**Job classification:** Marketing & Communications Specialist IV

**Posting type:** Open & Promotional

**Categories:** Administration, Administrative Assistant, Public Relations, Professional, Parks and Recreation, Parks, Natural Resources, Customer Service, Marketing, Communications, Office and Administrative Support, Program Management, Wildlife

Summary
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Consider joining the dedicated people of the Colorado Department of Natural Resources. It’s our mission to manage and conserve Colorado’s natural resources for the benefit of people today – and tomorrow. That means we have to balance development with conservation so the state we all love provides similar opportunities for our children and their children.

**OPEN TO STATE OF COLORADO RESIDENTS ONLY**

Consider joining the dedicated people of the Colorado Department of Natural Resources. It’s our mission to manage and conserve Colorado’s natural resources for the benefit of people today – and tomorrow. That means we have to balance development with conservation so the state we all love provides similar opportunities for our children and their children.

 
We invite you to explore our website at <https://dnr.colorado.gov/about-us> to find out more about the work we do to manage Colorado’s natural resources for today – and tomorrow.
 
The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply.
 
**In addition to offering rewarding, meaningful work, we offer:**

* **Medical and Dental plans**
* **Strong, flexible retirement plans including PERA Defined Benefit Plan or PERA Defined Contribution Plan, plus pre-tax and Roth 401K and 457 plans**
* **Paid life insurance**
* **Short- and long-term disability coverage**
* **Employee Wellness programs**
* **Flexible Spending Accounts**
* **Health Savings Accounts**
* **11 paid holidays per year plus generous vacation and sick leave**
* **Flexible work schedule options and remote-work options**
* **Career advancement opportunities throughout the State system**
* **Some positions may qualify for the**[**Public Service Loan Forgiveness Program**](https://studentloans.gov/myDirectLoan/pslfFlow.action#!/pslf/launch)**.**

[**COLORADO PARKS AND WILDLIFE**](http://cpw.state.co.us/)Our Mission is to perpetuate the wildlife resources of the state, to provide a quality state parks system, and to provide enjoyable and sustainable outdoor recreation opportunities that educate and inspire current and future generations to serve as active stewards of Colorado's natural resources.

The Branding and Communications Section exists to lead the planning, development, creation, implementation and evaluation of creative methods and communications techniques to efficiently communicate CPW programs, products and activities to local, regional and national publics based upon CPW leadership goals. The work unit is responsible for communicating with the public using the agency website, press releases, social media, regulation brochure publications, mass marketing efforts, video, and Colorado Outdoors Magazine and blog. The work unit is also responsible for pricing, production and distribution of these materials. The work unit is also responsible for overseeing the CPW retail operations, including the online store.

Examples of duties
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This position exists as CPW staff authority on Social and Digital Media Production, and provides both digital and traditional expertise and production support for marketing State Parks and wildlife-related management and recreation. The position refines, implements, and evaluates CPW’s social media strategy, helps develop CPW brand recognition and reputation, promotes state parks, hunting, camping, fishing, and outdoor recreation through a variety of channels. This is a mission-critical position as CPW is self-funded and new and existing constituents must receive information in the spaces where it is sought, increasingly through social and digital channels. The position has agency-wide influence regarding social and electronic media and impacts decisions made by leadership as well as the ways the agency interacts with customers. 

**Expected duties include:**

**Develop, Implement, and Evaluate Social and Digital Media Strategy, Plans and Production**
This position is CPW’s staff authority on Social and Digital Media Marketing Production. The position creates comprehensive organic social media and digital media strategies using established social media marketing techniques to increase CPW’s trust and relevancy, to recruit new and help retain existing CPW customers. The position also evaluates and experiments with new and alternative ways to leverage social media activities. This includes monitoring trends in social media and social and electronic media applications; strategizing with the Communications Supervisor, Branding and Communications section manager, and CPW leadership on how to best incorporate social media into agency culture. Duties include online advocacy, writing and designing editorial and other content creation, blogging, community-outreach efforts, promotions, etc. Manages agency voice and presence in social networking sites including, but not limited to, Facebook, Instagram, X/Twitter, TikTok, and other similar community sites, and seeding content into social applications as needed. Manage social media campaigns and day-to-day activities with support from multimedia specialists.

**Management, Consultation and Training for CPW Digital Accounts**

This position serves as the subject matter expert for the agency to CPW parks, areas, and other work units in social and digital media marketing and social and digital media communication. The specialist serves as a primary link between the agency’s social and digital media marketing strategy and individual work units that have, or request, unique accounts to answer questions or determine true needs for subaccounts. The position works directly with park managers, area wildlife managers, PIOs, educators, biologists, social scientists, and/or program managers and their staff to train teams on the development of appropriate online content, guidance on personal vs. professional accounts, and how to incorporate agency voice and branding. This role determines where partner requests for participating with/on CPW channels are appropriate and provides alternatives where CPW channels are not an option. The specialist also ensures consistency with existing strategic plans and provides expertise in how to maximize a work unit’s use of social and digital media. The specialist position will also develop and present annual training to CPWs Trainees during their training year.

**Administrative and Agency Capacity Review and Implementation**
As an evolving medium, this position must implement the agency’s administrative directives around social media, while also updating addendums and the administrative directive as needed to keep up with the changes in platform technology and algorithms. As part of administering statewide social accounts, this role will evaluate new account requests and work with account owners to perform annual goal setting and analytics reviews. As/if new platforms emerge, determine capacity and relevancy to the agency in participating in new social media platforms. This role will also monitor CPW accounts for improper use of AI or agency resources.

**Digital Marketing and Communications Production**

With the Marketing and Branding Supervisor, this role attends brainstorming sessions, helps develop plans and produces/guides graphics and animations for a variety of paid and organic applications, including in-depth campaigns that require digital creative in many formats and sizes. This position utilizes digital marketing techniques to market CPW and CPW missions, activities, opportunities, and achievements by creating/generating graphics and text for digital marketing campaigns, including but not limited to: paid search, banner or takeover ads, and promoted social posts. Creates new and/or updated templates for social applications, email newsletters, and press releases in alignment with brand standards for statewide and regional use.

**Technical Skills - Section Platforms**

This position will work within all of the section’s digital platforms to share information, manage author and subscriber lists, post digital work, obtain platform data, analyze performance and develop reports from each. These platforms may evolve, but currently include: Sprout Social Asana, MailChimp, Acquia Digital Asset Management, Bitly, and WordPress (blog). As technologies change and evolve, the role will help evaluate new and continuing platform use, maintain a working knowledge of all section digital platforms and work with the Communications Manager and Section Manager to ensure agency needs, section budgets, procurement rules and contractual obligations are met. 

**Other duties as assigned.**

Qualifications
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**Minimum Qualifications**
Seven (7) years of relevant experience as a social media coordinator, specialist, analyst, senior social media manager or an occupation related to the work assigned to this position.

**OR**

A combination of related education in communications, marketing, or a closely related field, and/or relevant experience in an occupation related to the work assigned equal to seven (7) years.

**Substitutions**

* Additional appropriate experience will substitute for the degree requirement on a year-for-year basis. Additional appropriate education will substitute for the required experience on a year-for-year basis.

**Preferred Qualifications**

* Current or former State experience relevant to this position
* C