As part of the larger Digital Ad Operations team, your primary focus will be identifying areas to maximize digital direct revenue, optimize programmatic revenue opportunities, and drive operational efficiencies across Crain brands. Strong familiarity with publisher ad monetization modelsExperience with GAM, Jeeng, Teads, or other related ad tech.Enjoy and adapt to an ever-changing landscape and growing responsibilitiesAbility to self-manage time and complete commitmentsProven expertise with sell-side platforms (SSPs) such as Google Ad Manager (GAM), Teads, or similar programmatic tools.Experience in implementing and managing header bidding strategies and private marketplace (PMP) deals.Strong knowledge of inventory management, yield optimization techniques, and programmatic auction dynamics (open exchange, PMP, direct deals).Hands-on experience with ad troubleshooting, including identifying and resolving discrepancies in programmatic ad performance and revenue attribution.Familiarity with data privacy laws (GDPR, CCPA) and how they impact programmatic advertising strategies.Solid analytical skills, with the ability to extract actionable insights from programmatic ad performance data and adjust strategies accordingly.This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.Pay Transparency Disclosure:The estimated salary range for this position is $70,000 to $80,000.The final salary offering will take into accounta wide range of factors, including experience, accomplishments and location. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.#LI-KL1#US#digital#associate#full-timeAbout Crain Communications:Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Work schedule and travel requirements are subject to change as a role and needs evolve over time.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change.Physical activities will include frequent in-person or virtual interactions. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
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