Creative Ads Copywriter Floowi Inc Job at Floowi, Inc. in Columbus

Short Description:We’re looking for a hybrid Creative Ads Copywriter to join a fast-paced, performance-driven team. This role blends creative direction and copywriting to craft high-converting paid ad campaigns. You’ll work across platforms like Facebook, TikTok, and YouTube, collaborating with growth and media teams to develop ad copy, lead creative strategy, and manage end-to-end campaign execution.Compensation: Competitive salary in USDLanguage Requirements: Advanced English (C1+) Location: 100% Remote Start Date: ASAP What We Offer:A creative, high-performance team environmentFull ownership of campaigns from concept to deliveryOngoing learning opportunities across media, design, and strategyCollaboration with experienced designers and media buyers Responsibilities:Copywriting & Messaging (40%)Write and iterate copy for Facebook, TikTok, YouTube ads, and landing pagesTurn buyer personas and testing data into compelling ad messagesDevelop strategic messaging that drives conversionsCreative Direction & Visual Strategy (40%)Create clear, actionable briefs for designers, including visual direction, video cuts, and image ideasAnalyze previous ad performance to identify winning angles and guide creative iterationsSource and share creative references, benchmarks, and swipe files from other brands and marketsEnsure that all creative assets are aligned with buyer personas, brand voice, and performance insightsReview existing client assets to draw inspiration and ensure proposed ideas are realistic and feasible to produceCollaboration & Review (20%)Lead internal reviews before delivering to clientsWork with designers, media buyers, and content teams to launch full campaignsOversee creative execution from idea to final asset Qualifications:3+ years in performance copywriting or creative strategyProven portfolio of high-performing paid ads (Meta required, TikTok/YouTube a plus)Strong creative briefing and feedback skillsFamiliar with Canva, Figma, or Adobe Suite (no need to design, just direct)Solid grasp of brand voice, messaging hierarchy, and positioningAbility to turn audience insights into creative that converts Bonus Points:Experience in CRO or landing page copyUnderstanding of SEO fundamentalsFamiliarity with A/B testing frameworks #J-18808-Ljbffr

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