Creative Copywriter / Marketing Copywriter

Develops strategic marketing campaigns that drive measurable business objectives – when given a challenge or goal, crafts compelling copy designed to achieve specific results. Combines branding expertise with retail urgency – balancing brand positioning and creative storytelling with aggressive sales messaging and calls-to-action. Concepts with art directors and creative department team members to develop fresh, innovative ideas that connect emotionally while driving action. Footage will be required to be reviewed and selected for all video projects. Knows and writes within all legal guidelines including advertising laws, state motor vehicle advertising regulations, manufacturing advertising regulations and coop guidelines.