Creative Director

The Creative Director is responsible for driving, elevating, and evolving the Harry & David brand and its affiliated portfolio across all customer touchpoints. This role provides strategic and inspirational leadership for a multidisciplinary Creative Team, shaping world-class storytelling and delivering premium, cohesive brand experiences across print, digital, retail, and omnichannel marketing.

This leader will champion Harry & David’s brand pillars by developing compelling brand narratives, conceptualizing seasonal and campaign photography, and actualizing holistic go-to-market creative executions. The Creative Director ensures all creative output reflects a premium positioning within the food gifting, entertaining, and home lifestyle space—driving customer engagement, demand, and company goals.

**Responsibilities**

**Brand Leadership & Creative Strategy**

* Elevate the Harry & David brand storytelling to reinforce and expand upon key brand pillars.
* Strategically align creative concepts, visual design, and content direction with merchandising, marketing, and business strategies.
* Lead the ideation and conceptual development of all brand photography, video, and content across channels.
* Develop and present seasonal creative strategy, themes, and campaign directions for large-scale initiatives and go-to-market moments.

**Creative Execution & Omni-Channel Delivery**

* Oversee design and execution of all creative assets including catalogs, print marketing, email, website creative, social media, retail, and broader digital experiences.
* Ensure creative solutions communicate with clarity, distinction, and breakthrough visual storytelling while reflecting a premium brand aesthetic.
* Collaborate closely with Editorial, Messaging, and Copy teams, as well as the internal studio, to deliver cohesive omnichannel campaigns.
* Drive synergy between catalog, online, and retail channels to ensure seamless narrative and visual alignment.
* Team Leadership & Development
* Provide direct leadership for a team of designers, art directors, and creative staff.
* Mentor, train, and grow junior team members to build a high-performing, innovative creative organization.
* Foster a positive, collaborative, constructive culture that encourages creative excellence and cross-functional partnership.
* Quality, Innovation & Operational Excellence
* Ensure all creative output meets merchant and marketing objectives, delivering strong, on-brand communication.
* Apply a discerning eye for photo editing, composition, and visual refinement to uphold impeccable design standards.
* Stay current on design trends, technology, and innovations across ecommerce, retail, and lifestyle brand marketing.
* Manage multiple priorities and deadlines in a fast-paced environment with exceptional communication and presentation skills.

**Team Leadership & Development**

* Provide direct leadership for a team of designers, art directors, and creative staff.
* Mentor, train, and grow junior team members to build a high-performing, innovative creative organization.
* Foster a positive, collaborative, constructive culture that encourages creative excellence and cross-functional partnership.

**Quality, Innovation & Operational Excellence**

* Ensure all creative output meets merchant and marketing objectives, delivering strong, on-brand communication.
* Apply a discerning eye for photo editing, composition, and visual refinement to uphold impeccable design standards.
* Stay current on design trends, technology, and innovations across ecommerce, retail, and lifestyle brand marketing.
* Manage multiple priorities and deadlines in a fast-paced environment with exceptional communication and presentation skills.

**Qualifications**

**Education**

* Bachelor’s degree in Design, Marketing, or related creative field preferred.

**Experience & Skills**

* 10–12+ years of design or creative experience, ideally within premium consumer brand, lifestyle, or ecommerce organizations.
* Minimum 5 years managing direct reports in a creative leadership role.
* Demonstrated success delivering against business and creative goals through design and storytelling.
* Highly developed aesthetic sensibility with impeccable design fundamentals.
* Strong grasp of marketing concepts, brand development, and customer-centric experience design.
* Proven ability to simplify complex creative challenges into elegant, intuitive solutions.
* Deep understanding of best-in-class web experiences and omnichannel creative delivery.
* Passion for visual storytelling within photography, content creation, and interactive experiences.
* Strong interpersonal, communication, and presentation skills with the ability to influence across teams.