Creative Director - Brand

DescriptionAt Allegacy, our roots run deep — anchored in a longstanding commitment to doing right by our members and the communities we serve. Every role within our organization plays a vital part in nurturing the relationships that make that promise real. As a member of our team, you'll be empowered to live out our brand every day, building meaningful connections that support the financial wellbeing of those who count on us most.We are seeking a Creative Director who is both a strategic brand thinker and hands‑on creative leader to join us at Allegacy Financial® at this exciting time for the organization. We have just embarked on a transformative brand strategy and identity and are looking for an experienced CD that will help steward our newly established brand identity system, developed by a leading branding agency, and thoughtfully evolve it across brand advertising and product marketing ensuring a cohesive, modern, sophisticated, and thoughtful brand expression and experience. This person will be instrumental in helping us establish our new internal creative agency.DescriptionAt Allegacy, our roots run deep — anchored in a longstanding commitment to doing right by our members and the communities we serve. Every role within our organization plays a vital part in nurturing the relationships that make that promise real. As a member of our team, you'll be empowered to live out our brand every day, building meaningful connections that support the financial wellbeing of those who count on us most.We are seeking a Creative Director who is both a strategic brand thinker and hands‑on creative leader to join us at Allegacy Financial® at this exciting time for the organization. We have just embarked on a transformative brand strategy and identity and are looking for an experienced CD that will help steward our newly established brand identity system, developed by a leading branding agency, and thoughtfully evolve it across brand advertising and product marketing ensuring a cohesive, modern, sophisticated, and thoughtful brand expression and experience. This person will be instrumental in helping us establish our new internal creative agency.The ideal creative leader has deep experience at a creative agency or in house creative agency, is highly collaborative and skilled at presenting strategic creative thinking that drives business growth to executive leaders and product owners.This role requires someone who can seamlessly move between high‑level brand advertising through product marketing channels that all support our business strategy. This person thrives on managing day‑to‑day creative execution — to defining scalable frameworks and supporting fast‑moving business needs with thoughtful, polished, high‑quality design solutions. Strong storytelling, presentation, and cross‑functional collaboration skills are essential, along with a refined design sensibility and a practical, solutions‑oriented approach.Success in this role means creating a cohesive, scalable brand experience that strengthens trust with members, improves consistency across touch points, and enables internal teams and partners to execute with clarity and confidence. We are looking for a team member that thrives on improving our member experience in a fast‑paced environment.Role ResponsibilitiesHelps establish and operationalize the new internal creative agency.Leads the visual design of the brand identity, serving as the primary authority on brand identity standards, and governance, and ensuring consistent expression across all brand and product marketing channels (digital, print and physical touchpoints such as our branch network, experiential and sponsor ships) while allowing flexibility within a framework for different audiences and needs.Works collaboratively to tell the organization’s story in a clear, crisp and compelling manner across digital, video, print and at conferences.Leads the creative development of product marketing across all business lines.Optimizes and maintains the new Brand Site (powered by Frontify) and oversees development of assets, templates and toolkits that enable scalable, consistent brand and marketing…