Creative Director - Brand

Every role within our organization plays a vital part in nurturing the relationships that make that promise real. Every role within our organization plays a vital part in nurturing the relationships that make that promise real. This person will be instrumental in helping us establish our new internal creative agency.The ideal creative leader has deep experience at a creative agency or in house creative agency, is highly collaborative and skilled at presenting strategic creative thinking that drives business growth to executive leaders and product owners.This role requires someone who can seamlessly move between high‑level brand advertising through product marketing channels that all support our business strategy. This person thrives on managing day‑to‑day creative execution — to defining scalable frameworks and supporting fast‑moving business needs with thoughtful, polished, high‑quality design solutions. We are looking for a team member that thrives on improving our member experience in a fast‑paced environment.Role ResponsibilitiesHelps establish and operationalize the new internal creative agency.Leads the visual design of the brand identity, serving as the primary authority on brand identity standards, and governance, and ensuring consistent expression across all brand and product marketing channels (digital, print and physical touchpoints such as our branch network, experiential and sponsor ships) while allowing flexibility within a framework for different audiences and needs.Works collaboratively to tell the organization’s story in a clear, crisp and compelling manner across digital, video, print and at conferences.Leads the creative development of product marketing across all business lines.Optimizes and maintains the new Brand Site (powered by Frontify) and oversees development of assets, templates and toolkits that enable scalable, consistent brand and marketing…